--- title: "Debenhams YouTube Ads: Top Video Commercials | AdSee" description: "Explore Debenhams YouTube video ads with view counts, active markets, and estimated spend. See how the online department store promotes its products." url: "https://www.adsee.ai/ad-examples/youtube/brands/debenhams" --- # Debenhams YouTube Ads & Video Campaigns Debenhams is an online department store offering fashion, footwear, beauty, and homewares. Its video advertising across 11 markets has accumulated 57.3M views across 20+ ads. The library highlights seasonal retail campaigns, focusing on Christmas promotions, seasonal outerwear, and home furnishings. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1065 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/6) - Company: DBZ Marketplace Online Limited - Category: Retail Ecommerce — Online department store - Headquarters: United Kingdom - Estimated total YouTube ad spend: $229K – $2.3M (all-time, estimated range) - Ads indexed: 23 - Total views: 57.3M - Markets: 11 countries the ads ran in ## Most-viewed Debenhams YouTube ads Top 20 by views, list updated October 2026. 1. [Debenhams.com - Fashion for Every Occasion](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/debenhams-com-fashion-for-every-occasion--eUeICKJlt4) — 9.8M views, 15s 2. [Debenhams.com — Christmas Delivered](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/debenhams-com-christmas-delivered-AW9XWvm3sPU) — 9.1M views, 6s 3. [Debenhams — The Christmas Parade](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/debenhams-the-christmas-parade-5vkKo-aXtwk) — 8.5M views, 40s 4. [Home Goods and Lifestyle Showcase](https://www.adsee.ai/ad-examples/youtube/dtc/home-goods-and-lifestyle-showcase-fQzEOWjRaD0) — 8M views, 17s 5. [Debenhams — Christmas Delivered](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/debenhams-christmas-delivered-_CNgq79TNyo) — 7.9M views, 40s 6. [Debenhams.com - Britain's Online Department Store](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/debenhams-com-britain-s-online-department-store-G90ikK98IJg) — 4.2M views, 15s 7. [Debenhams - The Christmas Parade](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/debenhams-the-christmas-parade-qmANSeiuOAM) — 2.4M views, 15s 8. [Debenhams.com - Brands to Discover](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/debenhams-com-brands-to-discover-23bRfcsHqyE) — 1.8M views, 10s 9. [Debenhams.com - Shop Coats & Jackets](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/debenhams-com-shop-coats-jackets-d2OzWzXjDOo) — 1.4M views, 16s 10. [Debenhams - The Great Outdoors Furniture](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/debenhams-the-great-outdoors-furniture-W0hkcVzmJgc) — 1.4M views, 11s 11. [Debenhams - Shop Dresses](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/debenhams-shop-dresses-0CldIhYV00w) — 1.2M views, 10s 12. [Debenhams.com — Christmas Delivered](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/debenhams-com-christmas-delivered-zbnhIwndaro) — 469.8K views, 6s 13. [Debenhams.com - Christmas Advertisement](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/debenhams-com-christmas-advertisement-CZ979fRky3I) — 444.4K views, 6s 14. [Lancôme & MAC Beauty Showcase](https://www.adsee.ai/ad-examples/youtube/dtc/lanc-me-mac-beauty-showcase-qqQGoqIwidg) — 296.8K views, 10s 15. [Debenhams.com - Christmas Delivered](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/debenhams-com-christmas-delivered-BmxB75w0dlM) — 278.4K views, 6s 16. [Debenhams - The Christmas Parade](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/debenhams-the-christmas-parade-BkxcCqSc1dI) — 229.8K views, 15s 17. [Debenhams.com - The Christmas Parade](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/debenhams-com-the-christmas-parade-Ocd8U1CPyrs) — 228.2K views, 15s 18. [Debenhams.com - The Christmas Parade](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/debenhams-com-the-christmas-parade-2VGF-MiXSHI) — 126.3K views, 15s 19. [Debenhams - The Christmas Parade](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/debenhams-the-christmas-parade-hKN2DLTNJNA) — 90.8K views, 15s 20. [Debenhams.com - Britain's Online Department Store](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/debenhams-com-britain-s-online-department-store-JRGXWpl7GWs) — 89.4K views, 15s ## About Debenhams Debenhams is an online department store offering fashion clothing, footwear, beauty products, and homewares. Originally established in 1778 as a British brick-and-mortar department store chain, the brand was acquired by Boohoo Group (now Debenhams Group plc) in 2021 and transitioned to an e-commerce marketplace platform. Serving primarily the United Kingdom market, it sells a mix of proprietary fashion labels and third-party brands. ## Debenhams YouTube ads — FAQ ### What is Debenhams? Debenhams is a UK-based online department store operated by DBZ Marketplace Online Limited. The retailer advertises fashion clothing, footwear, beauty products, and homewares from both proprietary labels and third-party brands. ### What are Debenhams's YouTube ads about? Debenhams focuses its YouTube video ads on seasonal themes like Christmas promotions, occasion fashion, outerwear such as coats and jackets, and home and outdoor furniture showcases. ### What video formats does Debenhams use for its YouTube ads? Debenhams relies primarily on horizontal video formats, with a smaller portion of vertical videos. Most of the brand's YouTube ads are short spots lasting up to 15 seconds. ### In which languages does Debenhams advertise on YouTube? Debenhams advertises exclusively in English on YouTube, catering to its audience as a UK online department store. ### How many YouTube ads does Debenhams run? AdSee has indexed 23 YouTube ads from Debenhams, with 57.3M views in total, shown in 11 countries. ### Where does Debenhams advertise on YouTube? Debenhams's YouTube ads in the AdSee library ran most often in the United Kingdom, Ireland, Spain, Portugal and Cyprus. In total they were shown in 11 countries. ### How much does Debenhams spend on YouTube ads? AdSee estimates Debenhams's YouTube ad spend at $229K – $2.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Debenhams. ### What is Debenhams's most-viewed YouTube ad? The most-viewed Debenhams ad in the AdSee library is “Debenhams.com - Fashion for Every Occasion”, with 9.9M views on YouTube. ## More top Retail Ecommerce advertisers - #1050 [Huckberry](https://www.adsee.ai/ad-examples/youtube/brands/huckberry) — est. spend $186K – $2.3M, 60 ads - #1055 [Riachuelo](https://www.adsee.ai/ad-examples/youtube/brands/riachuelo) — est. spend $92.7K – $2.3M, 47 ads - #1060 [Trex](https://www.adsee.ai/ad-examples/youtube/brands/trex) — est. spend $138K – $2.3M, 57 ads - #1063 [Sephora](https://www.adsee.ai/ad-examples/youtube/brands/sephora-3) — est. spend $427K – $2.3M, 109 ads - #1066 [AVEENO](https://www.adsee.ai/ad-examples/youtube/brands/aveeno) — est. spend $901K – $2.3M, 19 ads - #1075 [Saucy Spoon](https://www.adsee.ai/ad-examples/youtube/brands/saucy-spoon) — est. spend $911K – $2.3M, 25 ads - #1076 [Tod's](https://www.adsee.ai/ad-examples/youtube/brands/tod-s) — est. spend $137K – $2.3M, 12 ads - #1077 [DOZ.pl](https://www.adsee.ai/ad-examples/youtube/brands/doz-pl) — est. spend $421K – $2.3M, 48 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates