---
title: "De Lijn YouTube Ads: Top Video Commercials | AdSee"
description: "Explore De Lijn YouTube video ads with view counts, estimated ad spend, and campaign reach. See how Flanders public transit operator advertises."
url: "https://www.adsee.ai/ad-examples/youtube/brands/de-lijn"
---

# De Lijn YouTube ads: Top commercials and video campaigns

De Lijn is a public transit operator running bus and tram networks across the Flemish Region of Belgium. Its YouTube advertising in Belgium spans 50+ video ads with over 14.4M views. Campaigns frequently focus on passenger ticketing, travel information apps, service updates, and respect for employees.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #3607 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/19)
- Company: Vlaamse Vervoermaatschappij De Lijn
- Category: Local Services — Public bus and tram transport
- Headquarters: Belgium
- Estimated total YouTube ad spend: $158K – $388K (all-time, estimated range)
- Ads indexed: 58
- Total views: 14.4M
- Markets: 1 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR01973869181426204673?region=anywhere

## Most-viewed De Lijn YouTube ads

Top 20 by views, list updated October 2026.

1. [De Lijn - Fines for fare evasion](https://www.adsee.ai/ad-examples/youtube/transportation/de-lijn-fines-for-fare-evasion-KOa3-uZqiVI) — 1.9M views, 12s
2. [De Lijn - Check travel info via app or website](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/de-lijn-check-travel-info-via-app-or-website-U-vQPr4LBb4) — 784.6K views, 11s
3. [De Lijn - Check travel info and make time for coffee](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/de-lijn-check-travel-info-and-make-time-for-coffee-vI0-fFu6mpo) — 648.9K views, 11s
4. [Ahmedi - Respect for Employees](https://www.adsee.ai/ad-examples/youtube/b2b-services/ahmedi-respect-for-employees-ZQxDs0rfXqA) — 599.7K views, 12s
5. [De Lijn — Check Travel Info](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/de-lijn-check-travel-info-ieclSU5aE4A) — 533.8K views, 11s
6. [Lijn - Pay Before Boarding](https://www.adsee.ai/ad-examples/youtube/transportation/lijn-pay-before-boarding-UzrxcA4B0M4) — 530.9K views, 12s
7. [De Lijn - New Service Schedule Information](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/de-lijn-new-service-schedule-information-7VBGst0lJWQ) — 482.7K views, 13s
8. [Micha: Medewerker, Levensgenieter, Hobbykok, Voetbalfan](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/micha-medewerker-levensgenieter-hobbykok-voetbalfan-HDuUvYvzGdM) — 478.7K views, 12s
9. [De Lijn - Pay your fare to avoid fines](https://www.adsee.ai/ad-examples/youtube/automotive/de-lijn-pay-your-fare-to-avoid-fines-_dUaMYSERpE) — 474.6K views, 12s
10. [POV: Taking the X-line to Antwerp means more terrace time!](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/pov-taking-the-x-line-to-antwerp-means-more-terrace-time-5K1orpN_s8M) — 458.7K views, 16s
11. [Larisa: More Than Her Job](https://www.adsee.ai/ad-examples/youtube/transportation/larisa-more-than-her-job-xjtq_lj-rI4) — 456.7K views, 12s
12. [Lijn — Travel late to Ghent by bus or tram](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/lijn-travel-late-to-ghent-by-bus-or-tram-KPNwL7utm2A) — 436.4K views, 12s
13. [De Lijn - 1+1 month free with Zomerpas](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/de-lijn-1-1-month-free-with-zomerpas-evFNttOggGk) — 348.9K views, 11s
14. [De Lijn — Travel offer for unlimited travel](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/de-lijn-travel-offer-for-unlimited-travel-EITjvATyVR4) — 330K views, 8s
15. [Lijn - 1+1 Maand Gratis Zomerpas](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/lijn-1-1-maand-gratis-zomerpas-VmuxXJjaJEI) — 328.9K views, 11s
16. [De Lijn — Check travel info via app or website](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/de-lijn-check-travel-info-via-app-or-website-iBAQsfnuBPQ) — 326.6K views, 11s
17. [De Lijn — Reis 1 jaar onbeperkt voor € 67](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/de-lijn-reis-1-jaar-onbeperkt-voor-67-XFakQIP1Gbo) — 325.4K views, 8s
18. [Lijn — 1+1 Maand Gratis Zomerpas](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/lijn-1-1-maand-gratis-zomerpas-G7ySKUdy9IY) — 306.1K views, 11s
19. [De Lijn - 1+1 Maand Gratis Zomerpas](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/de-lijn-1-1-maand-gratis-zomerpas-0spQebomPug) — 303.9K views, 11s
20. [Lijn - Contactless Payment on Public Transport](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/lijn-contactless-payment-on-public-transport-aPUDGtn79ow) — 303.1K views, 8s

## About De Lijn

De Lijn is a state-owned public transit operator governed by the Flemish Government in Belgium. Founded in 1991, the company operates an extensive bus and tram network across the Flemish Region, including urban transit in Antwerp and Ghent as well as the Belgian Coast Tram. It serves millions of commuters and travelers annually across Flanders with passenger transport and ticketing services.

## De Lijn YouTube ads — FAQ

### What is De Lijn?

De Lijn is a state-owned public transit operator in Belgium, governed by the Flemish Government. Operating across the Flemish Region, it provides passenger transport and ticketing services through an extensive network of buses and trams, including urban transit in Antwerp, Ghent, and the Belgian Coast Tram.

### What are De Lijn's YouTube ads about?

De Lijn's YouTube ads focus on passenger service reminders and commuting information. Common topics include checking travel schedules via its app or website, paying fares before boarding to avoid evasion fines, promoting specific transit routes, and highlighting respect for its employees.

### What ad formats does De Lijn use on YouTube?

De Lijn produces short video ads that are 15 seconds or less. While the majority of its YouTube ads are in a traditional horizontal format, it also uses vertical, Shorts-style video spots.

### In which languages does De Lijn advertise on YouTube?

De Lijn advertises exclusively in Dutch, catering to public transport passengers and commuters in the Flemish Region of Belgium.

### How many YouTube ads does De Lijn run?

AdSee has indexed 58 YouTube ads from De Lijn, with 14.4M views in total, shown in 1 country.

### Where does De Lijn advertise on YouTube?

De Lijn's YouTube ads in the AdSee library ran most often in Belgium.

### How much does De Lijn spend on YouTube ads?

AdSee estimates De Lijn's YouTube ad spend at $158K – $388K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by De Lijn.

### What is De Lijn's most-viewed YouTube ad?

The most-viewed De Lijn ad in the AdSee library is “De Lijn - Fines for fare evasion”, with 2.0M views on YouTube.

### Where can I verify De Lijn's ads?

De Lijn's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01973869181426204673?region=anywhere

## More top Local Services advertisers

- #3537 [Renuity](https://www.adsee.ai/ad-examples/youtube/brands/renuity) — est. spend $162K – $406K, 26 ads
- #3561 [Wesele z klasą](https://www.adsee.ai/ad-examples/youtube/brands/wesele-z-klas) — est. spend $34.2K – $399K, 73 ads
- #3609 [Shenderovich, Shenderovich & Fishman](https://www.adsee.ai/ad-examples/youtube/brands/shenderovich-shenderovich-fishman) — est. spend $155K – $388K, 16 ads
- #3698 [Verisure](https://www.adsee.ai/ad-examples/youtube/brands/verisure-8) — est. spend $148K – $370K, 12 ads
- #3716 [Shoreline Pools](https://www.adsee.ai/ad-examples/youtube/brands/shoreline-pools) — est. spend $146K – $365K, 15 ads
- #3719 [Better Call Paul Flooring](https://www.adsee.ai/ad-examples/youtube/brands/better-call-paul-flooring) — est. spend $146K – $365K, 15 ads
- #3738 [Verisure](https://www.adsee.ai/ad-examples/youtube/brands/verisure-6) — est. spend $140K – $361K, 22 ads
- #3783 [Gym+](https://www.adsee.ai/ad-examples/youtube/brands/gym) — est. spend $134K – $352K, 20 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates