---
title: "Covered California YouTube Ads: Top Video Examples | AdSee"
description: "Explore Covered California YouTube ads with 119M views across 12 markets. Review top video creatives, coverage topics, and estimated ad spend ranges."
url: "https://www.adsee.ai/ad-examples/youtube/brands/covered-california"
---

# Covered California YouTube Ads and Campaign Examples

Covered California is the state health insurance exchange helping residents and small businesses compare and enroll in coverage. Across 12 markets, its video advertising features 30+ ads and 119M views, focusing on enrollment, health plans, and coverage assistance for life changes.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #469 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/3)
- Company: California Health Benefit Exchange
- Category: Insurance — Health insurance marketplace
- Headquarters: United States
- Estimated total YouTube ad spend: $1.3M – $6.0M (all-time, estimated range)
- Ads indexed: 36
- Total views: 119M
- Markets: 12 countries the ads ran in

## Most-viewed Covered California YouTube ads

Top 20 by views, list updated October 2026.

1. [Covered California — Health Insurance Plans](https://www.adsee.ai/ad-examples/youtube/insurance/covered-california-health-insurance-plans-Fj43fjs_e4s) — 32.9M views, 15s
2. [Covered California — Health Coverage for Life's Changes](https://www.adsee.ai/ad-examples/youtube/insurance/covered-california-health-coverage-for-life-s-changes-IPTXyh6ZSR8) — 13.8M views, 30s
3. [Covered California — Health Insurance Plans](https://www.adsee.ai/ad-examples/youtube/insurance/covered-california-health-insurance-plans-YHIA-jcV9rg) — 10.2M views, 15s
4. [Covered California — Health Coverage for Life's Changes](https://www.adsee.ai/ad-examples/youtube/insurance/covered-california-health-coverage-for-life-s-changes-o5BOYZnMldI) — 9.6M views, 30s
5. [Covered California — Health Coverage Assistance](https://www.adsee.ai/ad-examples/youtube/insurance/covered-california-health-coverage-assistance-dy9oTD7C3LY) — 8.2M views, 30s
6. [Covered California — Health Coverage for Life Changes](https://www.adsee.ai/ad-examples/youtube/insurance/covered-california-health-coverage-for-life-changes-cizxNjJMigI) — 5M views, 30s
7. [Covered California — Health Insurance for Life Changes](https://www.adsee.ai/ad-examples/youtube/insurance/covered-california-health-insurance-for-life-changes-I--uRjN3UeE) — 4.8M views, 30s
8. [Covered California — Health Insurance Plans](https://www.adsee.ai/ad-examples/youtube/insurance/covered-california-health-insurance-plans-n20NkF4oB4s) — 4.7M views, 15s
9. [Covered California — Health Insurance Enrollment](https://www.adsee.ai/ad-examples/youtube/insurance/covered-california-health-insurance-enrollment-QTbv998SkrA) — 4.4M views, 30s
10. [Covered California — Health Insurance Plans for Life Changes](https://www.adsee.ai/ad-examples/youtube/insurance/covered-california-health-insurance-plans-for-life-changes-KFbllEjDmJU) — 3.2M views, 30s
11. [Covered California — Health Insurance for Life Changes](https://www.adsee.ai/ad-examples/youtube/insurance/covered-california-health-insurance-for-life-changes-Y7HHvkEy5ik) — 3.1M views, 30s
12. [Covered California — Healthcare for Californians](https://www.adsee.ai/ad-examples/youtube/insurance/covered-california-healthcare-for-californians-JIedbdO9NRs) — 2.7M views, 30s
13. [Covered California — Find Your Plan](https://www.adsee.ai/ad-examples/youtube/insurance/covered-california-find-your-plan-8nUBkfEBCGQ) — 2.5M views, 15s
14. [Covered California — Health Coverage for Life Changes](https://www.adsee.ai/ad-examples/youtube/insurance/covered-california-health-coverage-for-life-changes-6LIPtpHZlb4) — 2.4M views, 30s
15. [Covered California — Health Coverage for Life Changes](https://www.adsee.ai/ad-examples/youtube/insurance/covered-california-health-coverage-for-life-changes-sMXMcLrBorA) — 2.4M views, 30s
16. [Covered California - For the love of Californians](https://www.adsee.ai/ad-examples/youtube/insurance/covered-california-for-the-love-of-californians-yxHUBwVxvqs) — 2.2M views, 30s
17. [Covered California — 守護加州人的健康](https://www.adsee.ai/ad-examples/youtube/insurance/covered-california-QduiQwO_SFE) — 2.2M views, 30s
18. [Covered California — Healthcare for All Californians](https://www.adsee.ai/ad-examples/youtube/insurance/covered-california-healthcare-for-all-californians-VobZVgOR-54) — 2.1M views, 30s
19. [Covered California — Vì sức khỏe của người dân California](https://www.adsee.ai/ad-examples/youtube/insurance/covered-california-v-s-c-kh-e-c-a-ng-i-d-n-california-PnS0OjA3C_U) — 1.5M views, 30s
20. [Covered California — Health Insurance Enrollment](https://www.adsee.ai/ad-examples/youtube/insurance/covered-california-health-insurance-enrollment-HznfAxr74-U) — 1.4M views, 15s

## About Covered California

Covered California is the official health insurance exchange for the state of California, established under the federal Affordable Care Act. It allows individual residents and small businesses to compare, select, and enroll in private health insurance plans with federal and state financial subsidies, or access public coverage like Medi-Cal. The marketplace was created in 2010 and is administered by the California Health Benefit Exchange, an independent agency of the California state government.

## Covered California YouTube ads — FAQ

### What does Covered California advertise on YouTube?

Covered California is the official health insurance exchange for the state of California, administered by the California Health Benefit Exchange. It advertises private health insurance plans, state and federal financial subsidies, and enrollment options such as Medi-Cal for California residents and small businesses.

### What are Covered California's YouTube ads about?

Covered California's YouTube ads primarily focus on health insurance plans, enrollment assistance, and obtaining coverage during major life changes.

### What ad formats does Covered California use on YouTube?

Covered California relies predominantly on horizontal video formats, with occasional vertical videos. Most of its video ads are between 16 and 30 seconds long, alongside some shorter spots running up to 15 seconds.

### In which languages does Covered California advertise on YouTube?

Covered California advertises on YouTube primarily in English, followed by Spanish and Chinese.

### How many YouTube ads does Covered California run?

AdSee has indexed 36 YouTube ads from Covered California, with 119M views in total, shown in 12 countries.

### Where does Covered California advertise on YouTube?

Covered California's YouTube ads in the AdSee library ran most often in the United States, Saudi Arabia, Myanmar, the United Arab Emirates and Pakistan. In total they were shown in 12 countries.

### How much does Covered California spend on YouTube ads?

AdSee estimates Covered California's YouTube ad spend at $1.3M – $6.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Covered California.

### What is Covered California's most-viewed YouTube ad?

The most-viewed Covered California ad in the AdSee library is “Covered California — Health Insurance Plans”, with 32.9M views on YouTube.

## More top Insurance advertisers

- #323 [Bupa](https://www.adsee.ai/ad-examples/youtube/brands/bupa) — est. spend $3.4M – $9.0M, 71 ads
- #352 [CarSavings.io](https://www.adsee.ai/ad-examples/youtube/brands/carsavings-io) — est. spend $3.3M – $8.3M, 79 ads
- #381 [Youi](https://www.adsee.ai/ad-examples/youtube/brands/youi) — est. spend $2.8M – $7.6M, 120 ads
- #394 [Root](https://www.adsee.ai/ad-examples/youtube/brands/root) — est. spend $2.9M – $7.3M, 12 ads
- #515 [AXA](https://www.adsee.ai/ad-examples/youtube/brands/axa) — est. spend $2.2M – $5.4M, 41 ads
- #582 [BARMER](https://www.adsee.ai/ad-examples/youtube/brands/barmer) — est. spend $1.9M – $4.6M, 103 ads
- #610 [Prudential](https://www.adsee.ai/ad-examples/youtube/brands/prudential) — est. spend $1.8M – $4.4M, 33 ads
- #611 [Go.Compare](https://www.adsee.ai/ad-examples/youtube/brands/go-compare) — est. spend $1.8M – $4.4M, 18 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates