--- title: "COS YouTube Ads: 100+ Video Ad Examples | AdSee" description: "Browse 100+ COS YouTube ads with 116M views across 35 markets. Discover seasonal fashion showcases, estimated ad spend, and top creative examples." url: "https://www.adsee.ai/ad-examples/youtube/brands/cos" --- # COS YouTube Ads: Top Video Campaigns and Commercials COS is a contemporary fashion brand offering minimalist, modern ready-to-wear clothing and accessories for men and women. Across 35 markets, its YouTube advertising has generated 116M views across 100+ video ads. The campaigns prominently feature seasonal collection showcases, editorials, and modern ready-to-wear styling. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #481 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/3) - Company: H & M Hennes & Mauritz GBC AB - Category: Retail Ecommerce — Contemporary apparel retailer - Headquarters: Sweden - Estimated total YouTube ad spend: $347K – $5.8M (all-time, estimated range) - Ads indexed: 112 - Total views: 116M - Markets: 35 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR06348614773394898945?region=anywhere ## Most-viewed COS YouTube ads Top 20 by views, list updated October 2026. 1. [Fashion Showcase](https://www.adsee.ai/ad-examples/youtube/dtc/fashion-showcase-APXPq7l1TNE) — 7.4M views, 15s 2. [Fashion Editorial — Coastal Elegance](https://www.adsee.ai/ad-examples/youtube/dtc/fashion-editorial-coastal-elegance-v2UPdTFkzTQ) — 3.5M views, 15s 3. [COS - Collection Printemps-Été 2026](https://www.adsee.ai/ad-examples/youtube/dtc/cos-collection-printemps-t-2026-QH-v2vjL0mU) — 2.7M views, 14s 4. [Man in Suit](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/man-in-suit-0SMCNChHjPM) — 2.7M views, 14s 5. [COS - Spring/Summer 2026 Collection](https://www.adsee.ai/ad-examples/youtube/dtc/cos-spring-summer-2026-collection-Qj9yK0gNcBk) — 2.6M views, 15s 6. [COS Spring Summer 2026 Collection](https://www.adsee.ai/ad-examples/youtube/dtc/cos-spring-summer-2026-collection-F5S-bOhdeKY) — 2.5M views, 15s 7. [COS Summer 2026 Collection](https://www.adsee.ai/ad-examples/youtube/dtc/cos-summer-2026-collection-0j6ldds18W4) — 2.5M views, 15s 8. [COS Spring Summer 2026 Collection](https://www.adsee.ai/ad-examples/youtube/dtc/cos-spring-summer-2026-collection-ezQxrRwwYLw) — 2.5M views, 15s 9. [COS Spring Summer 2026](https://www.adsee.ai/ad-examples/youtube/dtc/cos-spring-summer-2026-iVpfeyHpebc) — 2.5M views, 14s 10. [COS Spring Summer 2026](https://www.adsee.ai/ad-examples/youtube/dtc/cos-spring-summer-2026-dbNcx2US4hA) — 2.4M views, 14s 11. [COS - Frühjahr/Sommer 2026](https://www.adsee.ai/ad-examples/youtube/dtc/cos-fr-hjahr-sommer-2026-CVN2mBApRUA) — 2.4M views, 14s 12. [Fashion Ad - Trench Coat and Suit](https://www.adsee.ai/ad-examples/youtube/dtc/fashion-ad-trench-coat-and-suit-avezczr_vOs) — 2.2M views, 15s 13. [COS — Discover the Collection](https://www.adsee.ai/ad-examples/youtube/dtc/cos-discover-the-collection-AiVvbyBUsbo) — 2.2M views, 15s 14. [COS — Estate 2026 Collection](https://www.adsee.ai/ad-examples/youtube/dtc/cos-estate-2026-collection-ALrP1wNnmRA) — 2.1M views, 15s 15. [COS — Summer 2026 Collection](https://www.adsee.ai/ad-examples/youtube/dtc/cos-summer-2026-collection-88niX5Y4ah0) — 2.1M views, 15s 16. [COS — Discover the Collection](https://www.adsee.ai/ad-examples/youtube/dtc/cos-discover-the-collection-VwiRrTLISA4) — 2.1M views, 15s 17. [COS — Estate 2026 Collection](https://www.adsee.ai/ad-examples/youtube/dtc/cos-estate-2026-collection-pwf3Me1xUUg) — 2M views, 15s 18. [COS — Primavera Estate 2026 Collection](https://www.adsee.ai/ad-examples/youtube/dtc/cos-primavera-estate-2026-collection-BWtNiyvmTUY) — 1.9M views, 15s 19. [COS Summer 2026 Collection](https://www.adsee.ai/ad-examples/youtube/dtc/cos-summer-2026-collection-Hc757p6g1Pw) — 1.9M views, 6s 20. [COS — Primavera Estate 2026 Collection](https://www.adsee.ai/ad-examples/youtube/dtc/cos-primavera-estate-2026-collection-vbg2UJgolVU) — 1.9M views, 14s ## About COS COS (Collection of Style) is a contemporary fashion brand offering minimalist, modern ready-to-wear clothing and accessories for men and women. Launched in London in 2007, it operates as a mid-tier modern brand within the H&M Group. The brand distributes its collections globally through physical stores and its online e-commerce platform. ## COS YouTube ads — FAQ ### What is COS? COS is a contemporary fashion brand under H & M Hennes & Mauritz GBC AB that offers minimalist, modern ready-to-wear clothing and accessories for men and women. Originating from Sweden, it sells its apparel globally online and through retail stores. ### What are COS's YouTube ads about? COS's YouTube ads primarily showcase seasonal fashion lines, including its Spring/Summer collections. The campaigns feature fashion editorials such as coastal themes alongside menswear pieces like suits. ### What video formats does COS use for its YouTube ads? COS uses mostly short horizontal videos under 15 seconds, supplemented by some vertical formats and longer spots up to 30 seconds. ### In which languages does COS advertise on YouTube? COS advertises on YouTube primarily in English, followed by French and German. ### How many YouTube ads does COS run? AdSee has indexed 112 YouTube ads from COS, with 116M views in total, shown in 35 countries. ### Where does COS advertise on YouTube? COS's YouTube ads in the AdSee library ran most often in France, the United Kingdom, Germany, Spain and the United States. In total they were shown in 35 countries. ### How much does COS spend on YouTube ads? AdSee estimates COS's YouTube ad spend at $347K – $5.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by COS. ### What is COS's most-viewed YouTube ad? The most-viewed COS ad in the AdSee library is “Fashion Showcase”, with 7.4M views on YouTube. ### Where can I verify COS's ads? COS's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06348614773394898945?region=anywhere ## More top Retail Ecommerce advertisers - #466 [Parmalat](https://www.adsee.ai/ad-examples/youtube/brands/parmalat) — est. spend $2.4M – $6.0M, 31 ads - #471 [Gucci](https://www.adsee.ai/ad-examples/youtube/brands/gucci) — est. spend $358K – $6.0M, 62 ads - #474 [Oponeo.pl](https://www.adsee.ai/ad-examples/youtube/brands/oponeo-pl) — est. spend $507K – $5.9M, 70 ads - #483 [Raymour & Flanigan](https://www.adsee.ai/ad-examples/youtube/brands/raymour-flanigan) — est. spend $2.3M – $5.8M, 40 ads - #485 [Instacart](https://www.adsee.ai/ad-examples/youtube/brands/instacart) — est. spend $2.3M – $5.8M, 112 ads - #491 [Ma vie en couleurs](https://www.adsee.ai/ad-examples/youtube/brands/ma-vie-en-couleurs) — est. spend $226K – $5.7M, 38 ads - #494 [Living Spaces](https://www.adsee.ai/ad-examples/youtube/brands/living-spaces) — est. spend $2.3M – $5.6M, 27 ads - #496 [Fnac](https://www.adsee.ai/ad-examples/youtube/brands/fnac) — est. spend $800K – $5.6M, 156 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates