--- title: "Colonial Penn YouTube Ads: Commercials & Spend | AdSee" description: "Browse 20+ Colonial Penn YouTube ads with 46.1M views across 4 markets. Explore top video commercials, guaranteed acceptance campaigns, and ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/colonial-penn" --- # Colonial Penn YouTube Ads and Video Campaigns Colonial Penn is a direct-to-consumer life insurance company offering guaranteed acceptance whole life and final expense coverage for older adults. Across 4 markets, its YouTube advertising features 20+ ads and 46.1M views, focusing on whole life insurance plans, funeral cost protection, and locked-in rates. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1061 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/6) - Company: Colonial Penn Life Insurance Company - Category: Insurance — Life insurance - Headquarters: United States - Estimated total YouTube ad spend: $923K – $2.3M (all-time, estimated range) - Ads indexed: 24 - Total views: 46.1M - Markets: 4 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR05271358910232526849?region=anywhere ## Most-viewed Colonial Penn YouTube ads Top 20 by views, list updated October 2026. 1. [Colonial Penn — Whole Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/colonial-penn-whole-life-insurance-0lRNkP6LTBA) — 21.6M views, 48s 2. [Colonial Penn — Lock in your rate & enjoy peace of mind](https://www.adsee.ai/ad-examples/youtube/insurance/colonial-penn-lock-in-your-rate-enjoy-peace-of-mind-s1dZifP1vQw) — 6M views, 14s 3. [Colonial Penn Life Insurance — Guaranteed Acceptance Whole Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/colonial-penn-life-insurance-guaranteed-acceptance-whole-lif-hOHq47yl_0U) — 4.9M views, 30s 4. [Colonial Penn — AfterMath Funeral Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/colonial-penn-aftermath-funeral-insurance-hQsQheLisLY) — 2.4M views, 30s 5. [Colonial Penn - Whole Life Insurance Plan](https://www.adsee.ai/ad-examples/youtube/insurance/colonial-penn-whole-life-insurance-plan-TbmdSIVUGRQ) — 1.8M views, 15s 6. [AfterMath & Colonial Penn - Funerals Are Expensive](https://www.adsee.ai/ad-examples/youtube/insurance/aftermath-colonial-penn-funerals-are-expensive-A_mAD5FI39c) — 1.8M views, 10s 7. [Colonial Penn — Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/colonial-penn-life-insurance-vZ7y_wv3hrE) — 1.5M views, 15s 8. [Colonial Penn — Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/colonial-penn-life-insurance-ZoGfiRlx47s) — 1.4M views, 15s 9. [Colonial Penn — Guaranteed Acceptance Whole Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/colonial-penn-guaranteed-acceptance-whole-life-insurance-mdTh8lmD10c) — 1.3M views, 32s 10. [Colonial Penn - Life Insurance for Funeral Costs](https://www.adsee.ai/ad-examples/youtube/insurance/colonial-penn-life-insurance-for-funeral-costs-YZ7a-DBORCo) — 1.2M views, 15s 11. [Colonial Penn — Funeral Insurance for Ages 50-85](https://www.adsee.ai/ad-examples/youtube/insurance/colonial-penn-funeral-insurance-for-ages-50-85-LLC5Liu8slU) — 831.5K views, 30s 12. [Colonial Penn — Guaranteed Acceptance Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/colonial-penn-guaranteed-acceptance-life-insurance-Vs71vvZoyns) — 605.8K views, 15s 13. [Colonial Penn — Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/colonial-penn-life-insurance-nTN_ojBbybY) — 545.9K views, 34s 14. [Colonial Penn — Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/colonial-penn-life-insurance-XRUszPK4pG4) — 525.6K views, 15s 15. [Colonial Penn — Guaranteed Acceptance Whole Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/colonial-penn-guaranteed-acceptance-whole-life-insurance-L_EmwIVaP-E) — 426.7K views, 43s 16. [Colonial Penn — Guaranteed Acceptance Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/colonial-penn-guaranteed-acceptance-life-insurance-_Whg0nOCVYM) — 405.4K views, 30s 17. [Colonial Penn - Guaranteed Acceptance Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/colonial-penn-guaranteed-acceptance-life-insurance-1k5eAX81P_g) — 294.7K views, 10s 18. [Colonial Penn - Obituaries Are Expensive](https://www.adsee.ai/ad-examples/youtube/insurance/colonial-penn-obituaries-are-expensive-GMjGM4bJvDo) — 266.3K views, 10s 19. [Colonial Penn — Funeral Funds Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/colonial-penn-funeral-funds-life-insurance-TxN7cT8bLtE) — 189.7K views, 10s 20. [Colonial Penn — AfterMath (The True Cost of Saying Goodbye)](https://www.adsee.ai/ad-examples/youtube/insurance/colonial-penn-aftermath-the-true-cost-of-saying-goodbye-V5JdHjTCUcU) — 147.5K views, 60s ## About Colonial Penn Colonial Penn is an American life insurance provider specializing in guaranteed acceptance whole life and final expense insurance for adults aged 50 to 85. Founded in 1968 by Leonard Davis, the Philadelphia-based company operates as a direct-to-consumer subsidiary of CNO Financial Group. It serves customers across the United States through television marketing, direct mail, telephone, and digital channels. ## Colonial Penn YouTube ads — FAQ ### What does Colonial Penn advertise on YouTube? Colonial Penn advertises life insurance products, specializing in guaranteed acceptance whole life and final expense insurance for adults aged 50 to 85. Based in the United States, the company provides direct-to-consumer insurance coverage. ### What are Colonial Penn's YouTube ads about? Colonial Penn's YouTube ads focus on whole life insurance plans, guaranteed acceptance coverage, locking in rates for peace of mind, and managing funeral and final expense costs. ### What video formats does Colonial Penn use on YouTube? Colonial Penn runs primarily horizontal video ads alongside some vertical Shorts-style videos. The majority of its spots are short, running up to 15 seconds, with some extending up to a minute. ### In which languages does Colonial Penn advertise on YouTube? Colonial Penn advertises exclusively in English on YouTube, catering to its audience in the United States. ### How many YouTube ads does Colonial Penn run? AdSee has indexed 24 YouTube ads from Colonial Penn, with 46.1M views in total, shown in 4 countries. ### Where does Colonial Penn advertise on YouTube? Colonial Penn's YouTube ads in the AdSee library ran most often in the United States, Georgia, Puerto Rico and the U.S. Virgin Islands. ### How much does Colonial Penn spend on YouTube ads? AdSee estimates Colonial Penn's YouTube ad spend at $923K – $2.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Colonial Penn. ### What is Colonial Penn's most-viewed YouTube ad? The most-viewed Colonial Penn ad in the AdSee library is “Colonial Penn — Whole Life Insurance”, with 21.6M views on YouTube. ### Where can I verify Colonial Penn's ads? Colonial Penn's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR05271358910232526849?region=anywhere ## More top Insurance advertisers - #966 [Lesfurets](https://www.adsee.ai/ad-examples/youtube/brands/lesfurets) — est. spend $756K – $2.6M, 15 ads - #994 [Chubb](https://www.adsee.ai/ad-examples/youtube/brands/chubb) — est. spend $175K – $2.5M, 34 ads - #1012 [Allianz](https://www.adsee.ai/ad-examples/youtube/brands/allianz) — est. spend $983K – $2.4M, 48 ads - #1013 [Mutua Madrileña](https://www.adsee.ai/ad-examples/youtube/brands/mutua-madrile-a) — est. spend $926K – $2.4M, 81 ads - #1029 [MAIF](https://www.adsee.ai/ad-examples/youtube/brands/maif) — est. spend $1.0M – $2.4M, 62 ads - #1079 [Zensurance](https://www.adsee.ai/ad-examples/youtube/brands/zensurance) — est. spend $243K – $2.3M, 94 ads - #1116 [Care Plus](https://www.adsee.ai/ad-examples/youtube/brands/care-plus) — est. spend $137K – $2.2M, 20 ads - #1133 [Northwestern Mutual](https://www.adsee.ai/ad-examples/youtube/brands/northwestern-mutual) — est. spend $858K – $2.1M, 13 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates