---
title: "Coles YouTube Ads: 100+ Video Ad Examples | AdSee"
description: "Browse 100+ Coles YouTube ads with 189M views across 34 markets. Explore top video creative, featured products, and estimated ad spend."
url: "https://www.adsee.ai/ad-examples/youtube/brands/coles"
---

# Coles YouTube Ads: Top Video Commercials

Coles is a major Australian retail chain selling groceries, fresh produce, and household goods through supermarkets and online services. Its YouTube advertising spans 100+ video ads with 189M views across 34 markets. The creative showcases everyday grocery essentials, seasonal fresh produce, and featured retail confectionery and snack brands.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #382 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/2)
- Company: Coles Supermarkets Australia Pty Ltd
- Category: Retail Ecommerce — Supermarket retail chain
- Headquarters: Australia
- Estimated total YouTube ad spend: $378K – $7.6M (all-time, estimated range)
- Ads indexed: 113
- Total views: 189M
- Markets: 34 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR12774574898404130817?region=anywhere

## Most-viewed Coles YouTube ads

Top 20 by views, list updated October 2026.

1. [Toblerone — Chocolate Like Nobody's Watching](https://www.adsee.ai/ad-examples/youtube/dtc/toblerone-chocolate-like-nobody-s-watching-1c9Zhb3ymRE) — 21.2M views, 15s
2. [The Natural Confectionery Co. Gummy Bears](https://www.adsee.ai/ad-examples/youtube/dtc/the-natural-confectionery-co-gummy-bears-dQuT2FDzlqo) — 17.4M views, 15s
3. [Cadbury Dairy Milk Biscoff - Taste It Now](https://www.adsee.ai/ad-examples/youtube/dtc/cadbury-dairy-milk-biscoff-taste-it-now-KHQwn7JZyDw) — 12.1M views, 15s
4. [The Natural Confectionery Co. Dinosaurs - Real is Trying New Things](https://www.adsee.ai/ad-examples/youtube/dtc/the-natural-confectionery-co-dinosaurs-real-is-trying-new-th-dDGOrUuoB-I) — 10.7M views, 15s
5. [The Natural Confectionery Co. Party Mix - Road Trip Delays](https://www.adsee.ai/ad-examples/youtube/dtc/the-natural-confectionery-co-party-mix-road-trip-delays-C4-5GLy96so) — 10.3M views, 15s
6. [Ritz Crackers — Ready When You Aren't](https://www.adsee.ai/ad-examples/youtube/dtc/ritz-crackers-ready-when-you-aren-t-uUVoz-bPJmo) — 9.4M views, 15s
7. [Ritz Crackers — Ready When You Aren't](https://www.adsee.ai/ad-examples/youtube/dtc/ritz-crackers-ready-when-you-aren-t-DrAUTDMguv0) — 9.2M views, 30s
8. [Coles — RSPCA Approved Chicken Breast Fillets](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/coles-rspca-approved-chicken-breast-fillets-Ce_yaEt-xTQ) — 8.5M views, 15s
9. [Cadbury Dairy Milk - The All-Round Crowd Pleaser](https://www.adsee.ai/ad-examples/youtube/dtc/cadbury-dairy-milk-the-all-round-crowd-pleaser-tXXHUaX7woo) — 7.9M views, 6s
10. [Coles — Fresh Produce and Summer Barbecues](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/coles-fresh-produce-and-summer-barbecues-d25vp3KNm30) — 7.5M views, 30s
11. [Cadbury Chocolate Coated Range - Christmas Gift](https://www.adsee.ai/ad-examples/youtube/dtc/cadbury-chocolate-coated-range-christmas-gift-P48HCwVrFKo) — 6.2M views, 6s
12. [Cadbury Dairy Milk Biscoff - Two Faves Together As One](https://www.adsee.ai/ad-examples/youtube/dtc/cadbury-dairy-milk-biscoff-two-faves-together-as-one-brBTypYcN30) — 6.2M views, 6s
13. [Sour Patch Kids — First They're Sour, Then They're Sweet](https://www.adsee.ai/ad-examples/youtube/dtc/sour-patch-kids-first-they-re-sour-then-they-re-sweet-3by2S_dTKmk) — 5.9M views, 15s
14. [The Natural Confectionery Co. Party Mix - Go With The Real](https://www.adsee.ai/ad-examples/youtube/dtc/the-natural-confectionery-co-party-mix-go-with-the-real-KJfpXs1Cg54) — 4.3M views, 6s
15. [The Natural Confectionery Co. - Juicy Bursts](https://www.adsee.ai/ad-examples/youtube/dtc/the-natural-confectionery-co-juicy-bursts-3PsZv-SrV4U) — 4.2M views, 15s
16. [The Natural Confectionery Co. - Real is Trying New Things](https://www.adsee.ai/ad-examples/youtube/dtc/the-natural-confectionery-co-real-is-trying-new-things-CxDNSABZ2uY) — 3.9M views, 6s
17. [The Natural Confectionery Co. — Meet Teddy Gummy Bear](https://www.adsee.ai/ad-examples/youtube/dtc/the-natural-confectionery-co-meet-teddy-gummy-bear-I-QCl6uZH2c) — 3.5M views, 6s
18. [Toblerone - White Chocolate with Honey & Almond Nougat](https://www.adsee.ai/ad-examples/youtube/dtc/toblerone-white-chocolate-with-honey-almond-nougat-KN8Huub8NA4) — 3.3M views, 6s
19. [Toblerone — Never Square](https://www.adsee.ai/ad-examples/youtube/dtc/toblerone-never-square-a8c0bzUpAm8) — 3.2M views, 6s
20. [Coles Australian Lamb - Roast Lamb Lunches & Sangas](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/coles-australian-lamb-roast-lamb-lunches-sangas-q6E4fL2Lrhg) — 3.2M views, 15s

## About Coles

Coles is a major Australian retail chain operating supermarkets, liquor outlets, and e-commerce services throughout Australia. Founded in 1914, it sells groceries, fresh produce, household goods, and consumer services. The company operates hundreds of stores nationally and is a principal subsidiary of Coles Group Limited.

## Coles YouTube ads — FAQ

### What is Coles?

Coles is an Australian retail chain that operates supermarkets, liquor stores, and e-commerce services across Australia. It sells groceries, fresh produce, and everyday household items.

### What are Coles's YouTube ads about?

Coles's YouTube ads highlight fresh produce and meats like chicken breast fillets, along with popular snack foods and confectionery such as chocolates, gummy candies, and crackers.

### What video formats does Coles use for YouTube ads?

Coles primarily runs short horizontal video commercials, relying entirely on spots that are 15 seconds or shorter, with a smaller portion of vertical formats.

### In which languages does Coles advertise on YouTube?

Coles advertises on YouTube exclusively in English, catering to its retail audience in Australia.

### How many YouTube ads does Coles run?

AdSee has indexed 113 YouTube ads from Coles, with 189M views in total, shown in 34 countries.

### Where does Coles advertise on YouTube?

Coles's YouTube ads in the AdSee library ran most often in Australia, New Zealand, India, Venezuela and Vietnam. In total they were shown in 34 countries.

### How much does Coles spend on YouTube ads?

AdSee estimates Coles's YouTube ad spend at $378K – $7.6M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Coles.

### What is Coles's most-viewed YouTube ad?

The most-viewed Coles ad in the AdSee library is “Toblerone — Chocolate Like Nobody's Watching”, with 21.3M views on YouTube.

### Where can I verify Coles's ads?

Coles's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12774574898404130817?region=anywhere

## More top Retail Ecommerce advertisers

- #365 [Wayfair](https://www.adsee.ai/ad-examples/youtube/brands/wayfair-2) — est. spend $3.2M – $8.1M, 216 ads
- #375 [The Cotswold Company](https://www.adsee.ai/ad-examples/youtube/brands/the-cotswold-company) — est. spend $314K – $7.8M, 53 ads
- #376 [Shoppers Drug Mart](https://www.adsee.ai/ad-examples/youtube/brands/shoppers-drug-mart) — est. spend $468K – $7.8M, 33 ads
- #377 [Mattel](https://www.adsee.ai/ad-examples/youtube/brands/mattel) — est. spend $308K – $7.7M, 60 ads
- #389 [L'Oréal Paris México](https://www.adsee.ai/ad-examples/youtube/brands/l-or-al-paris-m-xico) — est. spend $3.2M – $7.4M, 79 ads
- #393 [C&A México](https://www.adsee.ai/ad-examples/youtube/brands/c-a-m-xico) — est. spend $291K – $7.3M, 75 ads
- #396 [Primark](https://www.adsee.ai/ad-examples/youtube/brands/primark) — est. spend $1.6M – $7.2M, 65 ads
- #399 [BOXED.GG](https://www.adsee.ai/ad-examples/youtube/brands/boxed-gg) — est. spend $1.6M – $7.2M, 120 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates