---
title: "Carlings YouTube Ads: 20+ Commercial Examples | AdSee"
description: "Explore top Carlings YouTube video ads with 20.2M total views across 3 markets. Review estimated ad spend and recurring campaign themes."
url: "https://www.adsee.ai/ad-examples/youtube/brands/carlings"
---

# Carlings YouTube ads and video campaigns

Carlings is a Scandinavian clothing retailer specializing in denim jeans, streetwear, and casual fashion. Across 3 markets, its YouTube advertising has generated 20.2M views across 20+ ads, with recurring creative themes centered around Denim for Life.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #2510 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/13)
- Company: Carlings AS
- Category: Retail Ecommerce — Apparel retail
- Headquarters: Norway
- Estimated total YouTube ad spend: $162K – $707K (all-time, estimated range)
- Ads indexed: 21
- Total views: 20.2M
- Markets: 3 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR08153376523848515585?region=anywhere

## Most-viewed Carlings YouTube ads

Top 19 by views, list updated October 2026.

1. [CARLINGS — DENIM FOR LIFE](https://www.adsee.ai/ad-examples/youtube/dtc/carlings-denim-for-life-ULUZe2guqOI) — 3M views, 6s
2. [CARLINGS - DENIM FOR LIFE](https://www.adsee.ai/ad-examples/youtube/dtc/carlings-denim-for-life-TFzmz38feXw) — 2.4M views, 6s
3. [Carlings — Denim for the Unique](https://www.adsee.ai/ad-examples/youtube/dtc/carlings-denim-for-the-unique-GqmpoO-WZt8) — 1.6M views, 6s
4. [CARLINGS — Denim for Life](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/carlings-denim-for-life--hzCN24lz38) — 1.4M views, 6s
5. [CARLINGS — Denim for Life](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/carlings-denim-for-life-CvqeOgur2ak) — 1.4M views, 6s
6. [CARLINGS — Denim for the Plant Dad](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/carlings-denim-for-the-plant-dad-pGAyltqXOQk) — 1.3M views, 6s
7. [CARLINGS — Denim for the Neat Freak](https://www.adsee.ai/ad-examples/youtube/dtc/carlings-denim-for-the-neat-freak-BUYITOs3XaI) — 1.3M views, 6s
8. [Carlings — Denim for Life](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/carlings-denim-for-life-etb-Z2r8rzY) — 1.2M views, 6s
9. [Carlings — Denim for Life](https://www.adsee.ai/ad-examples/youtube/dtc/carlings-denim-for-life-ptfZFLs86f4) — 1.1M views, 6s
10. [CARLINGS — Denim for Life](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/carlings-denim-for-life-ee58uRg8nVY) — 1.1M views, 6s
11. [CARLINGS — Denim for Life](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/carlings-denim-for-life-jggUHOjd9_Y) — 1.1M views, 6s
12. [Carlings — Denim For Life](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/carlings-denim-for-life-BzM3duTp7DQ) — 1M views, 6s
13. [Carling's - Denim Brands Showcase](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/carling-s-denim-brands-showcase-leoRgs4jFXE) — 746.2K views, 15s
14. [Carling's — We Have Your Jeans](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/carling-s-we-have-your-jeans-f64FvAQoN8U) — 180.2K views, 15s
15. [CARLINGS - VAILENT JEANS & BYXOR](https://www.adsee.ai/ad-examples/youtube/dtc/carlings-vailent-jeans-byxor-xhiYCnhiFNQ) — 127.1K views, 15s
16. [CARLINGS - Fashion Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/carlings-fashion-advertisement-4ezJoYG5Jnc) — 120.9K views, 16s
17. [CARLINGS — VAILENT JEANS & BUKSER](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/carlings-vailent-jeans-bukser-gEpdlthGS7s) — 98.6K views, 15s
18. [CARLINGS](https://www.adsee.ai/ad-examples/youtube/dtc/carlings-Vhkn-4QZMj8) — 96.5K views, 10s
19. [Carling's - Denim Ad](https://www.adsee.ai/ad-examples/youtube/dtc/carling-s-denim-ad-8QPnr0eTUzU) — 45.8K views, 15s

## About Carlings

Carlings is a Scandinavian clothing retailer specializing in denim jeans, streetwear, and casual fashion for men and women. Originally founded in Oslo in 1908 and established as a dedicated jeans chain in the 1980s, the brand operates retail stores across Norway, Sweden, and Finland, as well as an e-commerce platform serving international markets. It is owned by the Norwegian fashion group Varner AS.

## Carlings YouTube ads — FAQ

### What is Carlings?

Carlings is a Norwegian apparel retailer specializing in denim jeans, streetwear, and casual fashion for men and women. Founded in Oslo and owned by Varner AS, the brand operates retail stores across Norway, Sweden, and Finland alongside an international online store.

### What are Carlings's YouTube ads about?

Carlings's YouTube ads center on its denim collections, frequently highlighting the theme "Denim for Life". Specific promotions also feature tailored concepts such as denim for different personalities, including the unique, the plant dad, and the neat freak.

### What video formats does Carlings use for YouTube ads?

Carlings relies entirely on horizontal video formats for its YouTube advertising. These video ads consist of short spots that run up to 15 seconds in length.

### In which languages does Carlings advertise on YouTube?

Carlings advertises on YouTube entirely in English, despite being founded and based in Norway.

### How many YouTube ads does Carlings run?

AdSee has indexed 21 YouTube ads from Carlings, with 20.2M views in total, shown in 3 countries.

### Where does Carlings advertise on YouTube?

Carlings's YouTube ads in the AdSee library ran most often in Sweden, Norway and Finland.

### How much does Carlings spend on YouTube ads?

AdSee estimates Carlings's YouTube ad spend at $162K – $707K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Carlings.

### What is Carlings's most-viewed YouTube ad?

The most-viewed Carlings ad in the AdSee library is “CARLINGS — DENIM FOR LIFE”, with 3.1M views on YouTube.

### Where can I verify Carlings's ads?

Carlings's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR08153376523848515585?region=anywhere

## More top Retail Ecommerce advertisers

- #2499 [Roze World](https://www.adsee.ai/ad-examples/youtube/brands/roze-world) — est. spend $157K – $711K, 30 ads
- #2504 [BISSELL](https://www.adsee.ai/ad-examples/youtube/brands/bissell-2) — est. spend $288K – $708K, 29 ads
- #2506 [Camping World](https://www.adsee.ai/ad-examples/youtube/brands/camping-world) — est. spend $156K – $707K, 13 ads
- #2507 [ifolor](https://www.adsee.ai/ad-examples/youtube/brands/ifolor) — est. spend $121K – $707K, 62 ads
- #2511 [ZENITH](https://www.adsee.ai/ad-examples/youtube/brands/zenith) — est. spend $84.7K – $706K, 14 ads
- #2513 [Cultura](https://www.adsee.ai/ad-examples/youtube/brands/cultura) — est. spend $209K – $705K, 54 ads
- #2517 [ThredUp](https://www.adsee.ai/ad-examples/youtube/brands/thredup) — est. spend $281K – $704K, 14 ads
- #2520 [Wander Prints](https://www.adsee.ai/ad-examples/youtube/brands/wander-prints) — est. spend $70.3K – $703K, 88 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates
