--- title: "Calming Co. YouTube Ads: Top Video Commercials | AdSee" description: "Browse 80+ Calming Co. YouTube ads with 36.0M views in the US. Explore top video creatives, performance trends, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/calming-co" --- # Calming Co. YouTube Ads & Video Commercials Calming Co. is a wellness brand selling kava-based relaxation supplement drink mixes like Ü Relax and Ü Sleep. Its YouTube advertising in the United States spans 80+ ads and 36.0M views, with creative campaigns consistently promoting the product as an alcohol replacement and non-alcoholic calming tonic. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1285 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/7) - Company: Calming Co, Inc. - Category: DTC — Relaxation supplement drink mixes - Headquarters: United States - Estimated total YouTube ad spend: $719K – $1.8M (all-time, estimated range) - Ads indexed: 89 - Total views: 36.0M - Markets: 1 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR17259686048775012353?region=anywhere ## Most-viewed Calming Co. YouTube ads Top 20 by views, list updated October 2026. 1. [Ü Relax — Calming Powder](https://www.adsee.ai/ad-examples/youtube/dtc/relax-calming-powder-DljSJC0oYhE) — 8.7M views, 50s 2. [Feel a Natural Buzz Without Alcohol](https://www.adsee.ai/ad-examples/youtube/dtc/feel-a-natural-buzz-without-alcohol-vxeDU7vQji8) — 6.2M views, 46s 3. [u relax — Non-Alcoholic Cocktail Alternative](https://www.adsee.ai/ad-examples/youtube/dtc/u-relax-non-alcoholic-cocktail-alternative-UOv03Ug5EyA) — 2.4M views, 44s 4. [Ü Relax — Alcohol Alternative](https://www.adsee.ai/ad-examples/youtube/dtc/relax-alcohol-alternative-2E1QxhtQmH4) — 2.3M views, 36s 5. [U Relax — Alcohol Replacement Tonic](https://www.adsee.ai/ad-examples/youtube/dtc/u-relax-alcohol-replacement-tonic-D21Mxnu93ZY) — 1.9M views, 48s 6. [Ü Relax — Alcohol Replacement Drink Mix](https://www.adsee.ai/ad-examples/youtube/dtc/relax-alcohol-replacement-drink-mix-oXBJ_9RkHzo) — 1.7M views, 48s 7. [Man Swaps Alcohol for Ü Relax, Reports Benefits Over 1 Month](https://www.adsee.ai/ad-examples/youtube/dtc/man-swaps-alcohol-for-relax-reports-benefits-over-1-month-YP-gzWtGw-k) — 1.4M views, 54s 8. [Ditch Alcohol for Ü Relax Mocktail](https://www.adsee.ai/ad-examples/youtube/dtc/ditch-alcohol-for-relax-mocktail-IQ1OQNP7wGc) — 1.4M views, 51s 9. [Feel a natural buzz without alcohol](https://www.adsee.ai/ad-examples/youtube/dtc/feel-a-natural-buzz-without-alcohol-L7sBkt5xqQU) — 1.3M views, 46s 10. [U Relax — Calming Tonic](https://www.adsee.ai/ad-examples/youtube/dtc/u-relax-calming-tonic-KJClnVK8c2w) — 425.1K views, 44s 11. [u relax calming tonic — A guilt-free alternative to alcohol](https://www.adsee.ai/ad-examples/youtube/dtc/u-relax-calming-tonic-a-guilt-free-alternative-to-alcohol-ClmltwYQhWY) — 378.8K views, 48s 12. [Ü Relax - Calming Tonic](https://www.adsee.ai/ad-examples/youtube/dtc/relax-calming-tonic-Rr_K5i-86BA) — 291.1K views, 44s 13. [U Relax — Addressing Bad Reviews with a Discount and Guarantee](https://www.adsee.ai/ad-examples/youtube/dtc/u-relax-addressing-bad-reviews-with-a-discount-and-guarantee-96PGF_jMl4s) — 290.8K views, 50s 14. [U Relax Mocktail vs. Alcohol](https://www.adsee.ai/ad-examples/youtube/dtc/u-relax-mocktail-vs-alcohol-t5RDhxf-vLI) — 289.4K views, 51s 15. [Ü Relax Calming Tonic Review and Demo](https://www.adsee.ai/ad-examples/youtube/dtc/relax-calming-tonic-review-and-demo-RuLQFlK9Xu4) — 275.8K views, 40s 16. [u relax calming tonic - A low-calorie alternative to wine for relaxation](https://www.adsee.ai/ad-examples/youtube/dtc/u-relax-calming-tonic-a-low-calorie-alternative-to-wine-for-uxQu9rp22M4) — 245.4K views, 46s 17. [Ü Relax — Alcohol Alternative](https://www.adsee.ai/ad-examples/youtube/dtc/relax-alcohol-alternative-x3Gs8A71ZFg) — 185.3K views, 46s 18. [Ü Relax - Alcohol Alternative](https://www.adsee.ai/ad-examples/youtube/dtc/relax-alcohol-alternative-V8k_JBA2oPs) — 181.5K views, 50s 19. [u relax — Natural Buzz Drink](https://www.adsee.ai/ad-examples/youtube/dtc/u-relax-natural-buzz-drink-dtGyP6NGlcQ) — 181.3K views, 46s 20. [u relax — Calming Tonic Testimonials](https://www.adsee.ai/ad-examples/youtube/dtc/u-relax-calming-tonic-testimonials-_YeoHXqZuG8) — 168.9K views, 34s ## About Calming Co. Calming Co. is a San Diego-based wellness brand that formulates and sells kava-based dietary supplement drink mixes, such as Ü Relax and Ü Sleep. Its products utilize ingredients like ashwagandha, L-theanine, and lemon balm to help reduce stress and serve as an alternative to alcohol. The company sells directly to consumers online primarily within the United States. ## Calming Co. YouTube ads — FAQ ### What does Calming Co. advertise on YouTube? Calming Co. is a wellness company that advertises relaxation supplement drink mixes, such as Ü Relax and Ü Sleep. Formulated with ingredients like kava, ashwagandha, and L-theanine, these direct-to-consumer dietary products are promoted to reduce stress and offer an alternative to alcohol. ### What are Calming Co.'s YouTube ads about? Calming Co.'s YouTube video ads focus heavily on Ü Relax as a non-alcoholic drink mix and cocktail alternative. Recurring messaging highlights achieving a natural buzz without drinking alcohol, showcasing personal testimonials, and presenting the calming tonic powder as a mocktail replacement. ### What video formats does Calming Co. use for YouTube ads? Calming Co. primarily runs vertical, Shorts-style video ads alongside a smaller share of horizontal formats. Most of the brand's video advertisements run between 30 and 60 seconds in duration. ### In which languages does Calming Co. advertise on YouTube? Calming Co. produces and runs its YouTube advertisements entirely in English, targeting audiences interested in wellness and alcohol alternatives. ### How many YouTube ads does Calming Co. run? AdSee has indexed 89 YouTube ads from Calming Co., with 36.0M views in total, shown in 1 country. ### Where does Calming Co. advertise on YouTube? Calming Co.'s YouTube ads in the AdSee library ran most often in the United States. ### How much does Calming Co. spend on YouTube ads? AdSee estimates Calming Co.'s YouTube ad spend at $719K – $1.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Calming Co.. ### What is Calming Co.'s most-viewed YouTube ad? The most-viewed Calming Co. ad in the AdSee library is “Ü Relax — Calming Powder”, with 8.7M views on YouTube. ### Where can I verify Calming Co.'s ads? Calming Co.'s ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR17259686048775012353?region=anywhere ## More top DTC advertisers - #1268 [Nanit](https://www.adsee.ai/ad-examples/youtube/brands/nanit) — est. spend $477K – $1.8M, 31 ads - #1272 [1KOMMA5°](https://www.adsee.ai/ad-examples/youtube/brands/1komma5) — est. spend $295K – $1.8M, 88 ads - #1274 [Black Forest Supplements](https://www.adsee.ai/ad-examples/youtube/brands/black-forest-supplements) — est. spend $73.0K – $1.8M, 50 ads - #1288 [Oster](https://www.adsee.ai/ad-examples/youtube/brands/oster) — est. spend $133K – $1.8M, 33 ads - #1290 [HexClad](https://www.adsee.ai/ad-examples/youtube/brands/hexclad-2) — est. spend $394K – $1.8M, 65 ads - #1302 [Something Nice](https://www.adsee.ai/ad-examples/youtube/brands/something-nice) — est. spend $711K – $1.8M, 14 ads - #1303 [KEEN](https://www.adsee.ai/ad-examples/youtube/brands/keen) — est. spend $177K – $1.8M, 44 ads - #1305 [Dyson](https://www.adsee.ai/ad-examples/youtube/brands/dyson-5) — est. spend $221K – $1.8M, 27 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates