--- title: "Boulanger YouTube Ads: Top Video Commercials | AdSee" description: "Explore top Boulanger YouTube video ads with 88.5M views across 15 markets. Review commercial examples, promotional campaigns, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/boulanger" --- # Boulanger YouTube Ads: Top Video Commercials and Spend Boulanger is a French retailer specializing in consumer electronics, home appliances, and multimedia products. Its YouTube advertising footprint includes 40+ ads with over 88.5M views across 15 markets. The video campaigns regularly spotlight seasonal promotional sales, branded electronics, and the recurring Plaisir Partage theme. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #826 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/5) - Company: BOULANGER SA - Category: Retail Ecommerce — Consumer electronics and home appliances retail - Headquarters: France - Estimated total YouTube ad spend: $442K – $3.1M (all-time, estimated range) - Ads indexed: 42 - Total views: 88.5M - Markets: 15 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR08134750590715559937?region=anywhere ## Most-viewed Boulanger YouTube ads Top 20 by views, list updated October 2026. 1. [BaByliss Style Secret Air - Instant Curls & Waves](https://www.adsee.ai/ad-examples/youtube/dtc/babyliss-style-secret-air-instant-curls-waves-oAtHKNXVBes) — 9.3M views, 14s 2. [Boulanger - Plaisir Partagé](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/boulanger-plaisir-partag-BFk1o252lKo) — 9.1M views, 20s 3. [Boulanger Sales: Up to -60% Off](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/boulanger-sales-up-to-60-off-b_0TdGlGdM4) — 4.6M views, 30s 4. [Boulanger Sales: Up to 60% Off](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/boulanger-sales-up-to-60-off-pUYJ16DZ9AA) — 4.3M views, 30s 5. [Soldes chez Boulanger - Promotions sur les soldes](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/soldes-chez-boulanger-promotions-sur-les-soldes-W08EyKAfwUI) — 4.2M views, 30s 6. [Boulanger — Plaisir partagé](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/boulanger-plaisir-partag-BodrNOCl2dE) — 4.2M views, 15s 7. [Boulanger — Plaisir partagé](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/boulanger-plaisir-partag-n_kX0cerFHE) — 4.1M views, 15s 8. [Boulanger — Plaisir partagé](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/boulanger-plaisir-partag-bmO6dWF73GI) — 4M views, 15s 9. [Boulanger — Plaisir partagé](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/boulanger-plaisir-partag-x0YDN23CG68) — 3.7M views, 15s 10. [Meta Quest 3S & Accessories at Boulanger](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/meta-quest-3s-accessories-at-boulanger-CxdGWmVTagg) — 3.6M views, 12s 11. [Boulanger App — Offers and AI Assistant](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/boulanger-app-offers-and-ai-assistant-A97rnQ6BG0k) — 3.5M views, 16s 12. [Boulanger — Stop Annoying Messages with Buy-Back Program](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/boulanger-stop-annoying-messages-with-buy-back-program-zme714TImU0) — 3.2M views, 14s 13. [Boulanger — Plaisir Partagé](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/boulanger-plaisir-partag-XFp9WhjY5_U) — 3.1M views, 15s 14. [Boulanger — Plaisir partagé](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/boulanger-plaisir-partag-rhSfddNyfYI) — 3.1M views, 15s 15. [Boulanger Black Friday Sale](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/boulanger-black-friday-sale-wg42V8QJUqE) — 2.6M views, 30s 16. [Boulanger — New Ad Reaction](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/boulanger-new-ad-reaction-37hOElW8kN8) — 2.4M views, 22s 17. [Boulanger — Top 5 things to do while waiting for your 1h pickup](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/boulanger-top-5-things-to-do-while-waiting-for-your-1h-picku-YPhS2RVpnio) — 2.1M views, 10s 18. [Soldes Boulanger - Du 24 juin au 21 juillet 2026](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/soldes-boulanger-du-24-juin-au-21-juillet-2026-cV6fu-scszc) — 2.1M views, 30s 19. [Soldes: Samsung Q7F TV on Sale](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/soldes-samsung-q7f-tv-on-sale-AEoeSaoIQis) — 2.1M views, 30s 20. [Boulanger Sales: Up to -60% Off](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/boulanger-sales-up-to-60-off-WPl6cIOiePY) — 2M views, 30s ## About Boulanger Boulanger is a French retail chain specializing in home appliances, consumer electronics, and multimedia products. Founded in 1954, the company operates more than 200 stores across France alongside its e-commerce website. Owned by Association Familiale Mulliez, Boulanger also offers customer services such as home installation, device repairs, tech support, and refurbished goods. ## Boulanger YouTube ads — FAQ ### What is Boulanger and what does it sell? Boulanger is a French retail chain specializing in home appliances, consumer electronics, and multimedia products. In addition to products sold in stores and online, Boulanger offers services such as home installation, device repairs, tech support, and refurbished goods. ### What are Boulanger's YouTube ads about? Boulanger's YouTube ads frequently highlight promotional sales events, brand messaging around shared enjoyment, and specific consumer electronics such as the Meta Quest 3S and BaByliss hair styling tools. ### What video formats does Boulanger use for YouTube ads? Boulanger utilizes a mix of horizontal and vertical video formats. Most of Boulanger's ads are short spots running up to 30 seconds. ### In which languages does Boulanger advertise on YouTube? Boulanger advertises on YouTube exclusively in French, catering to its primary audience and retail presence in France. ### How many YouTube ads does Boulanger run? AdSee has indexed 42 YouTube ads from Boulanger, with 88.5M views in total, shown in 15 countries. ### Where does Boulanger advertise on YouTube? Boulanger's YouTube ads in the AdSee library ran most often in France, Belgium, Saint Martin, French Guiana and Luxembourg. In total they were shown in 15 countries. ### How much does Boulanger spend on YouTube ads? AdSee estimates Boulanger's YouTube ad spend at $442K – $3.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Boulanger. ### What is Boulanger's most-viewed YouTube ad? The most-viewed Boulanger ad in the AdSee library is “BaByliss Style Secret Air - Instant Curls & Waves”, with 9.4M views on YouTube. ### Where can I verify Boulanger's ads? Boulanger's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR08134750590715559937?region=anywhere ## More top Retail Ecommerce advertisers - #818 [takealot.com](https://www.adsee.ai/ad-examples/youtube/brands/takealot-com) — est. spend $62.8K – $3.1M, 14 ads - #820 [Patagonia](https://www.adsee.ai/ad-examples/youtube/brands/patagonia) — est. spend $125K – $3.1M, 140 ads - #823 [Blessed Family Gifts](https://www.adsee.ai/ad-examples/youtube/brands/blessed-family-gifts) — est. spend $1.2M – $3.1M, 12 ads - #825 [got2b](https://www.adsee.ai/ad-examples/youtube/brands/got2b) — est. spend $1.3M – $3.1M, 45 ads - #827 [B&Q](https://www.adsee.ai/ad-examples/youtube/brands/b-q) — est. spend $290K – $3.1M, 36 ads - #834 [Vinted](https://www.adsee.ai/ad-examples/youtube/brands/vinted-6) — est. spend $297K – $3.1M, 52 ads - #835 [4WD Supacentre](https://www.adsee.ai/ad-examples/youtube/brands/4wd-supacentre) — est. spend $461K – $3.1M, 23 ads - #836 [Falabella](https://www.adsee.ai/ad-examples/youtube/brands/falabella) — est. spend $307K – $3.1M, 107 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates