--- title: "BIPA YouTube Ads: Top Video Commercials | AdSee" description: "Explore 30+ BIPA YouTube ads with 184M views across 13 markets. Review top video campaigns, estimated spend, and commercial strategies." url: "https://www.adsee.ai/ad-examples/youtube/brands/bipa" --- # BIPA YouTube Ads: Commercials and Video Campaigns BIPA is an Austrian retailer offering health, beauty, cosmetics, and household goods across approximately 600 stores and online. Its YouTube advertising footprint includes 30+ ads and 184M views across 13 markets. Campaigns frequently feature personal care brands such as Old Spice and Head & Shoulders, alongside store-focused promotions. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #552 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/3) - Company: BIPA Parfumerien Gesellschaft m.b.H. - Category: Retail Ecommerce — Health and beauty retailer - Headquarters: Austria - Estimated total YouTube ad spend: $552K – $5.0M (all-time, estimated range) - Ads indexed: 30 - Total views: 184M - Markets: 13 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR11218444148971405313?region=anywhere ## Most-viewed BIPA YouTube ads Top 20 by views, list updated October 2026. 1. [Old Spice — Unglaublich frisch](https://www.adsee.ai/ad-examples/youtube/dtc/old-spice-unglaublich-frisch-WFSNAMD-Pw8) — 51.8M views, 6s 2. [Old Spice Captain — 24/7 Frisch](https://www.adsee.ai/ad-examples/youtube/dtc/old-spice-captain-24-7-frisch-uw0y2Nx0u4Y) — 33.3M views, 15s 3. [Old Spice - Unglaublich Langanhaltend](https://www.adsee.ai/ad-examples/youtube/dtc/old-spice-unglaublich-langanhaltend-eFSHaDn7BkI) — 33.1M views, 14s 4. [Old Spice - Unglaublich Langanhaltend](https://www.adsee.ai/ad-examples/youtube/dtc/old-spice-unglaublich-langanhaltend-BF56ziPa2lo) — 18.5M views, 20s 5. [Old Spice Captain — Unglaublich Frisch](https://www.adsee.ai/ad-examples/youtube/dtc/old-spice-captain-unglaublich-frisch-wLN0SOk5ClE) — 14.3M views, 6s 6. [Head & Shoulders Classic Clean — Dermatologically Tested](https://www.adsee.ai/ad-examples/youtube/dtc/head-shoulders-classic-clean-dermatologically-tested-UIJPa65XC6o) — 6.9M views, 6s 7. [Head & Shoulders Classic Clean — Anti-Schuppen Shampoo](https://www.adsee.ai/ad-examples/youtube/dtc/head-shoulders-classic-clean-anti-schuppen-shampoo-T3bFjOr1vag) — 6.2M views, 20s 8. [BIPA — Schön ist, füreinander da zu sein.](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/bipa-sch-n-ist-f-reinander-da-zu-sein-6M0Vui7yJro) — 5.4M views, 25s 9. [Old Spice Captain — 24/7 Frisch Duft in Parfumqualität](https://www.adsee.ai/ad-examples/youtube/dtc/old-spice-captain-24-7-frisch-duft-in-parfumqualit-t-mfcylIN8ox0) — 3.1M views, 15s 10. [Old Spice — Unglaublich Langanhaltend](https://www.adsee.ai/ad-examples/youtube/dtc/old-spice-unglaublich-langanhaltend-EVZNXvAU1cc) — 2.6M views, 14s 11. [Old Spice — Unglaublich Langanhaltend](https://www.adsee.ai/ad-examples/youtube/dtc/old-spice-unglaublich-langanhaltend-PL6LDW6FtR4) — 2M views, 20s 12. [Old Spice - Unglaublich Frisch](https://www.adsee.ai/ad-examples/youtube/dtc/old-spice-unglaublich-frisch-6U_g7r7ZDsk) — 1.5M views, 10s 13. [Schwarzkopf Brilliance Hair Glossing - Intensive Color Refresh](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-brilliance-hair-glossing-intensive-color-refresh-5u6B3pkUOuI) — 1M views, 14s 14. [Glem Vital Langhaar Multitalent-Kur](https://www.adsee.ai/ad-examples/youtube/dtc/glem-vital-langhaar-multitalent-kur-oCA7R-a92M8) — 699.1K views, 6s 15. [Novalac - Baby Formula](https://www.adsee.ai/ad-examples/youtube/healthcare/novalac-baby-formula-Hfs13XCHhf0) — 576.9K views, 20s 16. [Schwarzkopf Brilliance - Hair Glossing](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-brilliance-hair-glossing-5yC0AjRe3es) — 515.8K views, 15s 17. [Schwarzkopf Brilliance - Haar Glossing](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-brilliance-haar-glossing-u7mR-HjoYKU) — 489.2K views, 15s 18. [Novalac — Die optimale Milchnahrung für Ihr Baby](https://www.adsee.ai/ad-examples/youtube/dtc/novalac-die-optimale-milchnahrung-f-r-ihr-baby-6Q2XWKZF_Cc) — 396.1K views, 27s 19. [Schwarzkopf Brilliance Haar Glossing](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-brilliance-haar-glossing-T_PZLtfOCTU) — 339.1K views, 6s 20. [Alles für Baby & Kind?](https://www.adsee.ai/ad-examples/youtube/dtc/alles-f-r-baby-kind-D__Yus6iU4g) — 261.8K views, 12s ## About BIPA BIPA is a major Austrian health, beauty, and household goods retailer operating around 600 store locations as well as an e-commerce platform. Founded in 1980, the company offers branded personal care, cosmetics, and baby products alongside its own private-label lines. BIPA operates as a subsidiary of REWE Group under REWE International AG. ## BIPA YouTube ads — FAQ ### What is BIPA? BIPA is an Austrian health, beauty, and household goods retailer operating physical stores and an online shop. A subsidiary of REWE Group, BIPA sells cosmetics, personal care products, and baby items from major brands as well as its own private labels. ### What are BIPA's YouTube ads about? BIPA's YouTube ads prominently feature personal care and grooming products, highlighting brands like Old Spice deodorants and Head & Shoulders anti-dandruff shampoo, alongside general brand messaging. ### What video formats does BIPA use for YouTube ads? BIPA uses mostly short horizontal video ads up to 15 seconds long, accompanied by a smaller selection of vertical formats. ### In which languages does BIPA advertise on YouTube? BIPA advertises exclusively in German, aligning with its primary market in Austria. ### How many YouTube ads does BIPA run? AdSee has indexed 30 YouTube ads from BIPA, with 184M views in total, shown in 13 countries. ### Where does BIPA advertise on YouTube? BIPA's YouTube ads in the AdSee library ran most often in Austria, Germany, Slovakia, Hungary and the Czech Republic. In total they were shown in 13 countries. ### How much does BIPA spend on YouTube ads? AdSee estimates BIPA's YouTube ad spend at $552K – $5.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by BIPA. ### What is BIPA's most-viewed YouTube ad? The most-viewed BIPA ad in the AdSee library is “Old Spice — Unglaublich frisch”, with 51.9M views on YouTube. ### Where can I verify BIPA's ads? BIPA's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR11218444148971405313?region=anywhere ## More top Retail Ecommerce advertisers - #545 [adidas](https://www.adsee.ai/ad-examples/youtube/brands/adidas) — est. spend $301K – $5.0M, 28 ads - #546 [Carolina Herrera](https://www.adsee.ai/ad-examples/youtube/brands/carolina-herrera) — est. spend $301K – $5.0M, 26 ads - #547 [Remix](https://www.adsee.ai/ad-examples/youtube/brands/remix) — est. spend $557K – $5.0M, 81 ads - #549 [Sabra](https://www.adsee.ai/ad-examples/youtube/brands/sabra) — est. spend $2.0M – $5.0M, 53 ads - #551 [Smania](https://www.adsee.ai/ad-examples/youtube/brands/smania) — est. spend $552K – $5.0M, 454 ads - #554 [Husqvarna](https://www.adsee.ai/ad-examples/youtube/brands/husqvarna) — est. spend $197K – $4.9M, 294 ads - #555 [Lojas Renner](https://www.adsee.ai/ad-examples/youtube/brands/lojas-renner) — est. spend $657K – $4.9M, 140 ads - #557 [Gap](https://www.adsee.ai/ad-examples/youtube/brands/gap) — est. spend $1.1M – $4.9M, 29 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates