--- title: "BILLA YouTube Ads: Commercials & Video Examples | AdSee" description: "Explore BILLA YouTube video ads with 22.2M total views in Austria. See top commercials, view performance metrics, and estimated ad spend ranges." url: "https://www.adsee.ai/ad-examples/youtube/brands/billa" --- # BILLA YouTube Ads: Watch Top Commercials & Campaigns BILLA is an Austrian supermarket chain offering groceries, fresh produce, and household goods across more than 1,200 store locations and online. Its YouTube advertising in Austria totals 14 ads and 22.2M views, showcasing campaigns such as Voller Leben, Immer wieder Österreich, and brand partnerships. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #3282 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/17) - Company: BILLA Aktiengesellschaft - Category: Retail Ecommerce — Supermarket chain - Headquarters: Austria - Estimated total YouTube ad spend: $178K – $467K (all-time, estimated range) - Ads indexed: 14 - Total views: 22.2M - Markets: 1 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR06941110528399900673?region=anywhere ## Most-viewed BILLA YouTube ads Top 14 by views, list updated October 2026. 1. [Hellmann's - Crunchy Chicken Nuggets](https://www.adsee.ai/ad-examples/youtube/dtc/hellmann-s-crunchy-chicken-nuggets-nJlZW5W932c) — 3.2M views, 6s 2. [BILLA — Voller Leben](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/billa-voller-leben-stxJSYBbGB0) — 2.6M views, 30s 3. [Hellmann's - Der 'mmhmm' Burger](https://www.adsee.ai/ad-examples/youtube/dtc/hellmann-s-der-mmhmm-burger-Mbto_mo-cQw) — 2.5M views, 6s 4. [Hellmann's - Die Nr. 1 weltweit](https://www.adsee.ai/ad-examples/youtube/dtc/hellmann-s-die-nr-1-weltweit-R5IFPTPU4D8) — 2.2M views, 6s 5. [BILLA & BILLA PLUS - Immer wieder Österreich](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/billa-billa-plus-immer-wieder-sterreich-_IZ6O4Jirm8) — 1.7M views, 15s 6. [BILLA: Mach Trash zu Cash](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/billa-mach-trash-zu-cash-rxhNEofvb44) — 1.7M views, 30s 7. [Hellmann's — Der 'mmhm' Burger](https://www.adsee.ai/ad-examples/youtube/dtc/hellmann-s-der-mmhm-burger-pEmUxnRZ5tc) — 1.6M views, 6s 8. [Hellmann's — Die Nr. 1 Weltweit](https://www.adsee.ai/ad-examples/youtube/dtc/hellmann-s-die-nr-1-weltweit-Y9dqjF7xwrI) — 1.6M views, 6s 9. [BILLA - Full-time Fan](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/billa-full-time-fan-PlY-KjSPQDA) — 1.6M views, 15s 10. [BILLA - Voller Leben](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/billa-voller-leben-T9-642DYwK0) — 1.3M views, 15s 11. [Billa & Billa Plus: Bis zu 25% Rabatt auf ausgewählte Produkte](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/billa-billa-plus-bis-zu-25-rabatt-auf-ausgew-hlte-produkte-jJvHWH5Zhco) — 679K views, 15s 12. [Hellmann's — Crunchy Chicken Nuggets](https://www.adsee.ai/ad-examples/youtube/dtc/hellmann-s-crunchy-chicken-nuggets-D0Nsq51SJxE) — 646.7K views, 6s 13. [BILLA - 30% auf Bier](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/billa-30-auf-bier-2S9auvoFaWU) — 369.8K views, 15s 14. [BILLA ONLINE SHOP — Online Grocery Delivery](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/billa-online-shop-online-grocery-delivery-Hs6LBfcjK78) — 46.2K views, 6s ## About BILLA BILLA is a leading supermarket chain in Austria offering groceries, fresh produce, and household goods through physical stores and an online e-commerce platform. Founded in 1953 by Karl Wlaschek, the company was acquired in 1996 by Germany's REWE Group and operates under REWE International AG. Across Austria, BILLA manages over 1,200 store locations under formats including BILLA and BILLA PLUS. ## BILLA YouTube ads — FAQ ### What is BILLA? BILLA is an Austrian supermarket chain operating under REWE International AG that sells groceries, fresh produce, and household goods through physical stores and its online platform. ### What are BILLA's YouTube ads about? BILLA's YouTube ads highlight featured food products such as Hellmann's sauces, store promotions across BILLA and BILLA PLUS locations, and community-focused themes like 'Full of Life' and national pride. ### What video formats does BILLA use for YouTube ads? BILLA primarily runs short horizontal video ads, with the vast majority lasting 15 seconds or less, alongside a smaller share of vertical Shorts-style spots. ### In which languages does BILLA advertise on YouTube? BILLA advertises exclusively in German on YouTube, targeting consumers in its home market of Austria. ### How many YouTube ads does BILLA run? AdSee has indexed 14 YouTube ads from BILLA, with 22.2M views in total, shown in 1 country. ### Where does BILLA advertise on YouTube? BILLA's YouTube ads in the AdSee library ran most often in Austria. ### How much does BILLA spend on YouTube ads? AdSee estimates BILLA's YouTube ad spend at $178K – $467K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by BILLA. ### What is BILLA's most-viewed YouTube ad? The most-viewed BILLA ad in the AdSee library is “Hellmann's - Crunchy Chicken Nuggets”, with 3.2M views on YouTube. ### Where can I verify BILLA's ads? BILLA's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06941110528399900673?region=anywhere ## More top Retail Ecommerce advertisers - #3274 [Samsonite](https://www.adsee.ai/ad-examples/youtube/brands/samsonite) — est. spend $86.9K – $469K, 16 ads - #3277 [Hublot](https://www.adsee.ai/ad-examples/youtube/brands/hublot) — est. spend $188K – $469K, 14 ads - #3278 [VistaPrint](https://www.adsee.ai/ad-examples/youtube/brands/vistaprint-2) — est. spend $46.9K – $469K, 22 ads - #3281 [Lapeyre](https://www.adsee.ai/ad-examples/youtube/brands/lapeyre) — est. spend $86.6K – $468K, 15 ads - #3284 [Pillow Talk](https://www.adsee.ai/ad-examples/youtube/brands/pillow-talk) — est. spend $175K – $466K, 55 ads - #3286 [Puopolo Artisan Salumi](https://www.adsee.ai/ad-examples/youtube/brands/puopolo-artisan-salumi) — est. spend $174K – $464K, 11 ads - #3288 [Hisense](https://www.adsee.ai/ad-examples/youtube/brands/hisense) — est. spend $51.4K – $463K, 31 ads - #3289 [Maje](https://www.adsee.ai/ad-examples/youtube/brands/maje) — est. spend $46.3K – $463K, 31 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates