---
title: "BIG W YouTube Ads: 40+ Video Ad Examples | AdSee"
description: "Explore 40+ BIG W YouTube ads with 72.8M views across 2 markets. See top video ad creatives, product highlights, and estimated ad spend ranges."
url: "https://www.adsee.ai/ad-examples/youtube/brands/big-w"
---

# Top BIG W YouTube ads and video campaigns

BIG W is an Australian discount department store chain operated by Woolworths Group, offering clothing, homewares, electronics, and toys. Across 40+ YouTube video ads with 72.8M views in 2 markets, its advertising heavily features popular toy lines, games like Bluey, summer gear, and home appliances.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #867 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/5)
- Company: Woolworths Group Limited
- Category: Retail Ecommerce — Discount department store chain
- Headquarters: Australia
- Estimated total YouTube ad spend: $947K – $2.9M (all-time, estimated range)
- Ads indexed: 46
- Total views: 72.8M
- Markets: 2 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR01658463215752839169?region=anywhere

## Most-viewed BIG W YouTube ads

Top 20 by views, list updated October 2026.

1. [MrBeast Lab Hybrids - Collectible Action Figures](https://www.adsee.ai/ad-examples/youtube/dtc/mrbeast-lab-hybrids-collectible-action-figures-QA07IGzBJy4) — 43.2M views, 15s
2. [BIGW - Shop the latest appliances online](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/bigw-shop-the-latest-appliances-online-YgE95ZOIZBg) — 8M views, 10s
3. [Little Live Pets My Baby Monkey Minis](https://www.adsee.ai/ad-examples/youtube/dtc/little-live-pets-my-baby-monkey-minis-aMoa_vWFgvg) — 3.1M views, 15s
4. [Heroes of Goo Jit Zu Meteor Madness Toy Commercial](https://www.adsee.ai/ad-examples/youtube/gaming-apps/heroes-of-goo-jit-zu-meteor-madness-toy-commercial-KGBaDiRUZ2M) — 2.7M views, 15s
5. [Bluey Hide & Seek Game](https://www.adsee.ai/ad-examples/youtube/gaming-apps/bluey-hide-seek-game-MCQI4Kjr19Y) — 2.3M views, 30s
6. [Little Live Pets - My Really Real Bird & Cage](https://www.adsee.ai/ad-examples/youtube/dtc/little-live-pets-my-really-real-bird-cage-t16aa9qMRHE) — 1.9M views, 15s
7. [Bluey Pass the Parcel Game](https://www.adsee.ai/ad-examples/youtube/gaming-apps/bluey-pass-the-parcel-game-StWuWmQAZiE) — 1.4M views, 30s
8. [Bestway Tent Comfort - Available at BIGW](https://www.adsee.ai/ad-examples/youtube/dtc/bestway-tent-comfort-available-at-bigw-DRfoEFUSn8M) — 1.2M views, 15s
9. [Bestway - Live it up this summer](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/bestway-live-it-up-this-summer-TxP6mz3gS2U) — 1M views, 15s
10. [Little Live Pets - My Really Real Bird & Cage Toy](https://www.adsee.ai/ad-examples/youtube/dtc/little-live-pets-my-really-real-bird-cage-toy-XoJ2hnmfOjk) — 691.3K views, 15s
11. [Aerthlings — Collectible Game](https://www.adsee.ai/ad-examples/youtube/gaming-apps/aerthlings-collectible-game-luJYjox1YL8) — 631.6K views, 64s
12. [Bluey Pass the Parcel Game - 3 Ways to Play!](https://www.adsee.ai/ad-examples/youtube/gaming-apps/bluey-pass-the-parcel-game-3-ways-to-play-VWkbOCn3lA0) — 540.8K views, 6s
13. [Little Live Pets My Baby Monkey Minis](https://www.adsee.ai/ad-examples/youtube/dtc/little-live-pets-my-baby-monkey-minis-eAqsvYrWzhs) — 526.5K views, 6s
14. [Little Live Pets Ouchies Vet Kit](https://www.adsee.ai/ad-examples/youtube/dtc/little-live-pets-ouchies-vet-kit-JFwl89w1AAg) — 434.1K views, 6s
15. [MrBeast Lab Swarms - Hyper Fusion Toys](https://www.adsee.ai/ad-examples/youtube/gaming-apps/mrbeast-lab-swarms-hyper-fusion-toys-mU3CKBM_6cw) — 418.6K views, 15s
16. [Ærthlings — Collectible Game Figures](https://www.adsee.ai/ad-examples/youtube/gaming-apps/rthlings-collectible-game-figures-AffQPljvw_g) — 417.8K views, 30s
17. [Goo Jitzu — Action-Packed Robot Battle](https://www.adsee.ai/ad-examples/youtube/gaming-apps/goo-jitzu-action-packed-robot-battle-WwoD7FpTAu8) — 385.7K views, 43s
18. [Oliphant. - The Australian Genius Who Developed Radar and Showed Oppenheimer How to Build the Bomb](https://www.adsee.ai/ad-examples/youtube/other/oliphant-the-australian-genius-who-developed-radar-and-showe-1-2Z12tANf8) — 317.7K views, 21s
19. [Little Live Pets - My Really Real Bird & Cage](https://www.adsee.ai/ad-examples/youtube/dtc/little-live-pets-my-really-real-bird-cage-zQYLN36mYm4) — 274.5K views, 6s
20. [KutieKups — Collectible Surprise Toys](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/kutiekups-collectible-surprise-toys-Z4d42-EaNC4) — 272K views, 20s

## About BIG W

BIG W is an Australian discount department store chain operated by Woolworths Group. Originally established in 1964, the retailer sells a wide range of general merchandise, including clothing, homewares, electronics, toys, and health and beauty products. It serves consumers across Australia through physical retail locations and its online e-commerce platform.

## BIG W YouTube ads — FAQ

### What is BIG W?

BIG W is an Australian discount department store chain operated by Woolworths Group. Established in 1964, it sells general merchandise including clothing, homewares, electronics, toys, and health and beauty products across Australia in physical stores and online.

### What are BIG W's YouTube ads about?

BIG W's YouTube ads frequently highlight popular toys and family games, such as Bluey, Little Live Pets, Heroes of Goo Jit Zu, and MrBeast Lab Hybrids. Other video ads promote online shopping for appliances and outdoor products like Bestway summer gear.

### What video formats does BIG W use for YouTube ads?

BIG W primarily uses horizontal video formats, with a smaller portion produced as vertical Shorts-style ads. Most of the retailer's commercials are short spots running up to 15 seconds, alongside some 16-to-30-second videos.

### In which languages does BIG W advertise on YouTube?

BIG W advertises exclusively in English on YouTube, catering to its retail audience in Australia.

### How many YouTube ads does BIG W run?

AdSee has indexed 46 YouTube ads from BIG W, with 72.8M views in total, shown in 2 countries.

### Where does BIG W advertise on YouTube?

BIG W's YouTube ads in the AdSee library ran most often in Australia, Tanzania, Vietnam, Bangladesh and the United Kingdom.

### How much does BIG W spend on YouTube ads?

AdSee estimates BIG W's YouTube ad spend at $947K – $2.9M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by BIG W.

### What is BIG W's most-viewed YouTube ad?

The most-viewed BIG W ad in the AdSee library is “MrBeast Lab Hybrids - Collectible Action Figures”, with 43.2M views on YouTube.

### Where can I verify BIG W's ads?

BIG W's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01658463215752839169?region=anywhere

## More top Retail Ecommerce advertisers

- #856 [Sinsay](https://www.adsee.ai/ad-examples/youtube/brands/sinsay) — est. spend $254K – $3.0M, 310 ads
- #858 [BÉIS](https://www.adsee.ai/ad-examples/youtube/brands/b-is) — est. spend $650K – $3.0M, 36 ads
- #860 [Temple & Webster](https://www.adsee.ai/ad-examples/youtube/brands/temple-webster) — est. spend $1.1M – $2.9M, 95 ads
- #862 [Oak Furnitureland](https://www.adsee.ai/ad-examples/youtube/brands/oak-furnitureland) — est. spend $366K – $2.9M, 17 ads
- #863 [Notino](https://www.adsee.ai/ad-examples/youtube/brands/notino) — est. spend $352K – $2.9M, 73 ads
- #869 [Stylevana](https://www.adsee.ai/ad-examples/youtube/brands/stylevana) — est. spend $116K – $2.9M, 50 ads
- #872 [Alpro](https://www.adsee.ai/ad-examples/youtube/brands/alpro) — est. spend $249K – $2.9M, 61 ads
- #876 [Continente](https://www.adsee.ai/ad-examples/youtube/brands/continente) — est. spend $1.2M – $2.9M, 56 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates