--- title: "Bask & Lather Co. YouTube Ads: Top Video Ads | AdSee" description: "Explore top Bask & Lather Co. YouTube video ads, tracked view counts, and estimated spend in the United States. See how the brand advertises online." url: "https://www.adsee.ai/ad-examples/youtube/brands/bask-lather-co" --- # Bask & Lather Co. YouTube ads and video campaigns Bask & Lather Co. is a direct-to-consumer haircare brand offering natural hair growth oils, scalp treatments, and styling products. Across 200+ ads in the United States totaling 82.9M views, its YouTube advertising centers on practical routines, styling edge control, wash days, and targeted hair care solutions. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #641 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/4) - Company: Bask and Lather LLC - Category: DTC — Haircare products - Headquarters: United States - Estimated total YouTube ad spend: $1.7M – $4.1M (all-time, estimated range) - Ads indexed: 233 - Total views: 82.9M - Markets: 1 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR11886260762626228225?region=anywhere ## Most-viewed Bask & Lather Co. YouTube ads Top 20 by views, list updated October 2026. 1. [Hydrating Mist for Locs](https://www.adsee.ai/ad-examples/youtube/dtc/hydrating-mist-for-locs-T6zNa2BmTUU) — 7.6M views, 80s 2. [Wash Day for my 19 month old](https://www.adsee.ai/ad-examples/youtube/dtc/wash-day-for-my-19-month-old-UQ4y0Y9Fzhg) — 7M views, 75s 3. [When someone uses the last of your Edge Control](https://www.adsee.ai/ad-examples/youtube/dtc/when-someone-uses-the-last-of-your-edge-control-91-RxaQ88MM) — 5.1M views, 23s 4. [Bask & Lather Edge Control — Effective Edge Styling](https://www.adsee.ai/ad-examples/youtube/dtc/bask-lather-edge-control-effective-edge-styling-nRvrzfgfPto) — 4.7M views, 39s 5. [Edge Control Styling Demonstration](https://www.adsee.ai/ad-examples/youtube/dtc/edge-control-styling-demonstration-Oo1KV_cjnQM) — 4.3M views, 17s 6. [Bask & Lather Beard Care Routine](https://www.adsee.ai/ad-examples/youtube/local-services/bask-lather-beard-care-routine-o6n5yJs2VE0) — 3.1M views, 56s 7. [Bask & Lather Hair Care Routine](https://www.adsee.ai/ad-examples/youtube/dtc/bask-lather-hair-care-routine-jT9cQWnVW1M) — 2.8M views, 55s 8. [Hair Care Routine: Stimulating Scalp + Hair Balm](https://www.adsee.ai/ad-examples/youtube/dtc/hair-care-routine-stimulating-scalp-hair-balm-GJF2vvZUztE) — 2.4M views, 87s 9. [Hair Grease Alternative](https://www.adsee.ai/ad-examples/youtube/dtc/hair-grease-alternative-5NLdIVpKdKM) — 1.7M views, 54s 10. [Bask & Lather Curly Hair Routine](https://www.adsee.ai/ad-examples/youtube/dtc/bask-lather-curly-hair-routine-MKuTW-ebxqI) — 1.6M views, 67s 11. [Bask & Lather — Grow and Glow Drops for Hair Loss](https://www.adsee.ai/ad-examples/youtube/dtc/bask-lather-grow-and-glow-drops-for-hair-loss-ekyM6yS9d2Y) — 1.6M views, 60s 12. [Edge Control Ad](https://www.adsee.ai/ad-examples/youtube/dtc/edge-control-ad-oAtvaLsPxjE) — 1.5M views, 19s 13. [Hair Washing Scene](https://www.adsee.ai/ad-examples/youtube/dtc/hair-washing-scene-VmjGBr9Us-c) — 1.5M views, 59s 14. [BASK & LATHER SCALP Stimulator Hair Oil Warning](https://www.adsee.ai/ad-examples/youtube/dtc/bask-lather-scalp-stimulator-hair-oil-warning-f1N_k_CMqEo) — 1.4M views, 16s 15. [Woman reveals her real hair and a hair product](https://www.adsee.ai/ad-examples/youtube/dtc/woman-reveals-her-real-hair-and-a-hair-product-gl3AHN1WqF8) — 1.4M views, 79s 16. [Hask & Lather Scalp Stimulator Sale](https://www.adsee.ai/ad-examples/youtube/dtc/hask-lather-scalp-stimulator-sale-r9uFYnXkKBA) — 1.2M views, 14s 17. [Woke up from nap, edges still on point](https://www.adsee.ai/ad-examples/youtube/dtc/woke-up-from-nap-edges-still-on-point-gkrN_Fhjv5M) — 1.2M views, 6s 18. [Bask & Lather Edge Control — Laid Edges on Locs](https://www.adsee.ai/ad-examples/youtube/dtc/bask-lather-edge-control-laid-edges-on-locs-SBTQZwlz0vY) — 1.1M views, 35s 19. [Bask & Lather Scalp Stimulator Hair Growth Oil](https://www.adsee.ai/ad-examples/youtube/dtc/bask-lather-scalp-stimulator-hair-growth-oil-FUlQm-Fqwlg) — 1.1M views, 10s 20. [Hair Hydration Routine](https://www.adsee.ai/ad-examples/youtube/dtc/hair-hydration-routine-ObRzNhZTcoI) — 854.6K views, 83s ## About Bask & Lather Co. Bask & Lather Co. is a direct-to-consumer beauty brand that formulates and sells all-natural hair growth oils, scalp treatments, shampoos, and hair care bundles. Founded in 2020 by Shaina Rainford, the company was created to address hair loss and support textured hair health. It sells directly to consumers online via its official website and dedicated mobile app, primarily serving the United States with international shipping. ## Bask & Lather Co. YouTube ads — FAQ ### What is Bask & Lather Co.? Bask & Lather Co. is a direct-to-consumer beauty brand based in the United States that offers all-natural hair care products. Founded to support textured hair health and address hair loss, its line includes hair growth oils, scalp treatments, shampoos, and hair care bundles. ### What are Bask & Lather Co.'s YouTube ads about? Bask & Lather Co.'s YouTube ads highlight hair and beard care routines, styling demonstrations, and products such as hydrating mists for locs, edge control, and scalp and hair balms. ### What video formats does Bask & Lather Co. use for YouTube ads? Bask & Lather Co. primarily uses vertical, Shorts-style video ads, with the majority lasting between 31 and 60 seconds. ### In which languages does Bask & Lather Co. advertise on YouTube? Bask & Lather Co. advertises on YouTube exclusively in English. ### How many YouTube ads does Bask & Lather Co. run? AdSee has indexed 233 YouTube ads from Bask & Lather Co., with 82.9M views in total, shown in 1 country. ### Where does Bask & Lather Co. advertise on YouTube? Bask & Lather Co.'s YouTube ads in the AdSee library ran most often in the United States. ### How much does Bask & Lather Co. spend on YouTube ads? AdSee estimates Bask & Lather Co.'s YouTube ad spend at $1.7M – $4.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Bask & Lather Co.. ### What is Bask & Lather Co.'s most-viewed YouTube ad? The most-viewed Bask & Lather Co. ad in the AdSee library is “Hydrating Mist for Locs”, with 7.6M views on YouTube. ### Where can I verify Bask & Lather Co.'s ads? Bask & Lather Co.'s ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR11886260762626228225?region=anywhere ## More top DTC advertisers - #626 [CoveBalm](https://www.adsee.ai/ad-examples/youtube/brands/covebalm) — est. spend $941K – $4.3M, 41 ads - #627 [poppi](https://www.adsee.ai/ad-examples/youtube/brands/poppi) — est. spend $1.7M – $4.3M, 61 ads - #637 [Manmade](https://www.adsee.ai/ad-examples/youtube/brands/manmade) — est. spend $250K – $4.2M, 82 ads - #639 [Respontika](https://www.adsee.ai/ad-examples/youtube/brands/respontika) — est. spend $166K – $4.2M, 81 ads - #642 [Spartan](https://www.adsee.ai/ad-examples/youtube/brands/spartan) — est. spend $909K – $4.1M, 224 ads - #645 [Kyte Baby](https://www.adsee.ai/ad-examples/youtube/brands/kyte-baby) — est. spend $246K – $4.1M, 25 ads - #656 [Erborian](https://www.adsee.ai/ad-examples/youtube/brands/erborian) — est. spend $400K – $4.0M, 17 ads - #658 [Cupids](https://www.adsee.ai/ad-examples/youtube/brands/cupids) — est. spend $400K – $4.0M, 48 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates