---
title: "Barilla YouTube Ads: Video Ad Examples & Spend | AdSee"
description: "Explore Barilla YouTube ads across 3 markets with 147M views. See top video ad creatives, performance metrics, and estimated ad spend ranges."
url: "https://www.adsee.ai/ad-examples/youtube/brands/barilla"
---

# Barilla YouTube Ads and Video Campaigns

Barilla is an Italian food manufacturer producing pasta, ready-to-use sauces, and bakery items. Across 3 markets and 147M views, its YouTube ads feature campaigns for premium ranges like Al Bronzo and ready-made pesto, emphasizing culinary quality and family connections.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #663 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/4)
- Company: Barilla G. e R. Fratelli S.p.A.
- Category: Retail Ecommerce — Packaged food manufacturing
- Headquarters: Italy
- Estimated total YouTube ad spend: $1.2M – $4.0M (all-time, estimated range)
- Ads indexed: 20
- Total views: 147M
- Markets: 3 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR15208971484287467521?region=anywhere

## Most-viewed Barilla YouTube ads

Top 20 by views, list updated October 2026.

1. [Barilla — Wie Familie. Schon immer.](https://www.adsee.ai/ad-examples/youtube/dtc/barilla-wie-familie-schon-immer-LVt6mVuy8GM) — 21.8M views, 15s
2. [Barilla — Wie Familie. Schon immer.](https://www.adsee.ai/ad-examples/youtube/dtc/barilla-wie-familie-schon-immer-IWPOibe_MZs) — 20.1M views, 30s
3. [Barilla Pesto - Frisches Basilikum & Parmigiano Reggiano DOP](https://www.adsee.ai/ad-examples/youtube/dtc/barilla-pesto-frisches-basilikum-parmigiano-reggiano-dop-_kCt2CxaTtE) — 19.2M views, 6s
4. [Barilla Pesto - So cremig, dass du nicht widerstehen kannst](https://www.adsee.ai/ad-examples/youtube/dtc/barilla-pesto-so-cremig-dass-du-nicht-widerstehen-kannst-hWORJ4-3iB0) — 17.9M views, 15s
5. [Barilla Al Bronzo - Perfekte Saucenhaftung](https://www.adsee.ai/ad-examples/youtube/dtc/barilla-al-bronzo-perfekte-saucenhaftung-TqCV66Z0QhU) — 12M views, 6s
6. [Barilla Pesto – Cremiger Genuss](https://www.adsee.ai/ad-examples/youtube/dtc/barilla-pesto-cremiger-genuss-JH6wcl4L1j4) — 9.9M views, 6s
7. [Barilla Al Bronzo - Die Pasta, die Scarpetta kann](https://www.adsee.ai/ad-examples/youtube/dtc/barilla-al-bronzo-die-pasta-die-scarpetta-kann-C_CKy1DghyI) — 5.8M views, 15s
8. [Barilla Al Bronzo - Die Pasta, die Scarpetta kann](https://www.adsee.ai/ad-examples/youtube/dtc/barilla-al-bronzo-die-pasta-die-scarpetta-kann-tLQ4kWDHxU8) — 5.3M views, 15s
9. [Barilla Al Bronzo — Die Pasta, die Scarpetta kann](https://www.adsee.ai/ad-examples/youtube/dtc/barilla-al-bronzo-die-pasta-die-scarpetta-kann-fVa9an_KFBg) — 5.3M views, 15s
10. [Barilla Al Bronzo - Die Pasta, die Scarpetta kann](https://www.adsee.ai/ad-examples/youtube/dtc/barilla-al-bronzo-die-pasta-die-scarpetta-kann-0i0PArf_a0s) — 5.2M views, 15s
11. [Barilla Pesto Genovese - Frisch & Cremig](https://www.adsee.ai/ad-examples/youtube/dtc/barilla-pesto-genovese-frisch-cremig-pETew7SrvqY) — 4.5M views, 15s
12. [Barilla Al Bronzo — Die Pasta, die Scarpetta kann](https://www.adsee.ai/ad-examples/youtube/dtc/barilla-al-bronzo-die-pasta-die-scarpetta-kann-YfKKOXb8fBc) — 4.4M views, 15s
13. [Barilla Al Bronzo - Die Pasta, die Scarpetta kann](https://www.adsee.ai/ad-examples/youtube/dtc/barilla-al-bronzo-die-pasta-die-scarpetta-kann-MlL-3QCHTJo) — 4.2M views, 15s
14. [Barilla Al Bronzo - Die Pasta, die Scarpetta kann](https://www.adsee.ai/ad-examples/youtube/dtc/barilla-al-bronzo-die-pasta-die-scarpetta-kann-zQokn1R9Voc) — 3.8M views, 15s
15. [Barilla Al Bronzo - Pasta that holds sauce perfectly](https://www.adsee.ai/ad-examples/youtube/dtc/barilla-al-bronzo-pasta-that-holds-sauce-perfectly-HHzUYTRGFdM) — 1.4M views, 6s
16. [Barilla Al Bronzo - Pasta](https://www.adsee.ai/ad-examples/youtube/dtc/barilla-al-bronzo-pasta-dLDuyrzHNi4) — 1.4M views, 6s
17. [Barilla Pizza Sauce - Make your pizza with love!](https://www.adsee.ai/ad-examples/youtube/dtc/barilla-pizza-sauce-make-your-pizza-with-love-64xS_0ibZJ4) — 440.4K views, 10s
18. [Barilla Al Bronzo - Pastan som gör Scarpetta](https://www.adsee.ai/ad-examples/youtube/dtc/barilla-al-bronzo-pastan-som-g-r-scarpetta-98d7d52Q27g) — 422.4K views, 15s
19. [Barilla Al Bronzo - Pastan som gör scarpetta](https://www.adsee.ai/ad-examples/youtube/dtc/barilla-al-bronzo-pastan-som-g-r-scarpetta-VovmqNx--xM) — 420.9K views, 15s
20. [Barilla — Official Pasta Partner of Formula 1](https://www.adsee.ai/ad-examples/youtube/dtc/barilla-official-pasta-partner-of-formula-1-FQ6cz6B_fAQ) — 276.9K views, 29s

## About Barilla

Barilla is an Italian multinational food company best known as the world's largest pasta manufacturer, along with producing ready-to-use sauces and bakery products. Founded in 1877 in Parma, Italy, the family-owned business operates internationally across more than 100 countries. It sells packaged food products to both retail consumers and foodservice professionals worldwide.

## Barilla YouTube ads — FAQ

### What is Barilla?

Barilla is an Italian multinational food company that manufactures pasta, ready-to-use sauces, and bakery items. Founded in Parma, Italy, Barilla distributes packaged food products to retail consumers and foodservice businesses worldwide.

### What are Barilla's YouTube ads about?

Barilla's YouTube video ads prominently highlight product lines such as Barilla Pesto and Barilla Al Bronzo pasta, focusing on sauce texture, fresh ingredients like basil and Parmigiano Reggiano, and long-standing family traditions.

### What video formats does Barilla use for YouTube ads?

Barilla primarily runs short, horizontal video ads lasting up to 15 seconds, complemented by a smaller share of vertical videos and 16-to-30-second spots.

### In which languages does Barilla advertise on YouTube?

Barilla advertises on YouTube predominantly in German, along with campaigns produced in English and Swedish.

### How many YouTube ads does Barilla run?

AdSee has indexed 20 YouTube ads from Barilla, with 147M views in total, shown in 3 countries.

### Where does Barilla advertise on YouTube?

Barilla's YouTube ads in the AdSee library ran most often in Germany, Austria, the United States and Sweden.

### How much does Barilla spend on YouTube ads?

AdSee estimates Barilla's YouTube ad spend at $1.2M – $4.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Barilla.

### What is Barilla's most-viewed YouTube ad?

The most-viewed Barilla ad in the AdSee library is “Barilla — Wie Familie. Schon immer.”, with 21.8M views on YouTube.

### Where can I verify Barilla's ads?

Barilla's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR15208971484287467521?region=anywhere

## More top Retail Ecommerce advertisers

- #646 [Longines](https://www.adsee.ai/ad-examples/youtube/brands/longines) — est. spend $246K – $4.1M, 38 ads
- #651 [BIRKENSTOCK](https://www.adsee.ai/ad-examples/youtube/brands/birkenstock) — est. spend $243K – $4.0M, 130 ads
- #653 [Command](https://www.adsee.ai/ad-examples/youtube/brands/command) — est. spend $1.6M – $4.0M, 25 ads
- #657 [Breitling](https://www.adsee.ai/ad-examples/youtube/brands/breitling) — est. spend $320K – $4.0M, 50 ads
- #659 [Ripley](https://www.adsee.ai/ad-examples/youtube/brands/ripley) — est. spend $319K – $4.0M, 190 ads
- #670 [Crocs](https://www.adsee.ai/ad-examples/youtube/brands/crocs-2) — est. spend $156K – $3.9M, 34 ads
- #671 [EURONICS Deutschland](https://www.adsee.ai/ad-examples/youtube/brands/euronics-deutschland) — est. spend $156K – $3.9M, 134 ads
- #676 [El Palacio de Hierro](https://www.adsee.ai/ad-examples/youtube/brands/el-palacio-de-hierro) — est. spend $155K – $3.9M, 297 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates