--- title: "Backbone YouTube Ads: 20+ Video Ad Examples | AdSee" description: "Explore top Backbone YouTube video ads with 12.9M views across 4 markets. Review estimated spend and creative mobile gaming controller campaigns." url: "https://www.adsee.ai/ad-examples/youtube/brands/backbone" --- # Backbone YouTube Ads and Video Campaigns Backbone manufactures mobile gaming controllers like the Backbone One, turning smartphones into handheld gaming consoles. Across 4 markets, its YouTube ads have accumulated 12.9M views across 20+ ads, focusing on PlayStation and Xbox edition features, gameplay demonstrations, and unboxing videos. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2674 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/14) - Company: Backbone Labs, Inc. - Category: Gaming Apps — Mobile gaming controllers - Headquarters: United States - Estimated total YouTube ad spend: $142K – $644K (all-time, estimated range) - Ads indexed: 25 - Total views: 12.9M - Markets: 4 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR11469405977204228097?region=anywhere ## Most-viewed Backbone YouTube ads Top 20 by views, list updated October 2026. 1. [Man plays Fortnite on phone with Backbone controller in store](https://www.adsee.ai/ad-examples/youtube/gaming-apps/man-plays-fortnite-on-phone-with-backbone-controller-in-stor-VSaNiULkffQ) — 2.9M views, 11s 2. [Backbone One PlayStation Edition Controller Features](https://www.adsee.ai/ad-examples/youtube/gaming-apps/backbone-one-playstation-edition-controller-features-Moaf2PzmwPY) — 2.2M views, 26s 3. [Backbone Controller Review - Smooth Gameplay & Great Deal](https://www.adsee.ai/ad-examples/youtube/gaming-apps/backbone-controller-review-smooth-gameplay-great-deal-yE2va0jaJIk) — 1.6M views, 18s 4. [Backbone One Xbox Edition - Turn Your Phone Into an Xbox](https://www.adsee.ai/ad-examples/youtube/gaming-apps/backbone-one-xbox-edition-turn-your-phone-into-an-xbox-mbDSr7KSsCY) — 1.4M views, 52s 5. [Guy caught playing Helldivers 2 on his phone in a store](https://www.adsee.ai/ad-examples/youtube/gaming-apps/guy-caught-playing-helldivers-2-on-his-phone-in-a-store-QoRodfAMA5M) — 1.2M views, 15s 6. [Backbone One Xbox Edition Unboxing and Assembly](https://www.adsee.ai/ad-examples/youtube/gaming-apps/backbone-one-xbox-edition-unboxing-and-assembly-jJRDGkEvrx0) — 667.9K views, 14s 7. [Backbone — Feel the freedom of Bluetooth connectivity](https://www.adsee.ai/ad-examples/youtube/gaming-apps/backbone-feel-the-freedom-of-bluetooth-connectivity-BCK5eCmSN1k) — 585.7K views, 10s 8. [Backbone Controller Buyer's Remorse](https://www.adsee.ai/ad-examples/youtube/gaming-apps/backbone-controller-buyer-s-remorse-dXJ0IRz7GZs) — 468.9K views, 13s 9. [Backbone Pro — Game Anything](https://www.adsee.ai/ad-examples/youtube/gaming-apps/backbone-pro-game-anything-4YPUWfbxyFI) — 331.7K views, 31s 10. [Backbone Controller Buyer's Remorse](https://www.adsee.ai/ad-examples/youtube/gaming-apps/backbone-controller-buyer-s-remorse-vmXgZpX0WO8) — 323.5K views, 13s 11. [Backbone Pro — Mobile Gaming Controller](https://www.adsee.ai/ad-examples/youtube/gaming-apps/backbone-pro-mobile-gaming-controller-kJhGwKQIu6Y) — 276K views, 76s 12. [Backbone One Xbox Edition: Turn Your Phone Into a Console](https://www.adsee.ai/ad-examples/youtube/gaming-apps/backbone-one-xbox-edition-turn-your-phone-into-a-console-RNw7YewWbA8) — 264.5K views, 51s 13. [Backbone One Xbox Edition — Turns Your Phone Into a Gaming Console](https://www.adsee.ai/ad-examples/youtube/gaming-apps/backbone-one-xbox-edition-turns-your-phone-into-a-gaming-con-ccx6Kw1zct8) — 263.1K views, 25s 14. [Backbone One Controller — 40% Off Sale Promotion](https://www.adsee.ai/ad-examples/youtube/gaming-apps/backbone-one-controller-40-off-sale-promotion-JnHlkjuOE2o) — 224.5K views, 40s 15. [Fortnite & Backbone Pro Holiday Promotion](https://www.adsee.ai/ad-examples/youtube/gaming-apps/fortnite-backbone-pro-holiday-promotion-b50fCvyjY4k) — 207.2K views, 17s 16. [Backbone Pro — Seamless Gaming Across Devices](https://www.adsee.ai/ad-examples/youtube/gaming-apps/backbone-pro-seamless-gaming-across-devices-gquP1pDzPqg) — 204.4K views, 31s 17. [Backbone One Controller - Missed Black Friday Sale](https://www.adsee.ai/ad-examples/youtube/gaming-apps/backbone-one-controller-missed-black-friday-sale-hLi14-a8Nv0) — 203.4K views, 14s 18. [Backbone Pro — Turn Your Phone Into a Gaming Console](https://www.adsee.ai/ad-examples/youtube/gaming-apps/backbone-pro-turn-your-phone-into-a-gaming-console-4_oE3eYUF6Q) — 191.7K views, 12s 19. [Backbone & Fortnite - Limited Edition Skin Unlock](https://www.adsee.ai/ad-examples/youtube/gaming-apps/backbone-fortnite-limited-edition-skin-unlock-pfkKaYLRS4A) — 188.1K views, 26s 20. [Backbone One — Black Friday Sale](https://www.adsee.ai/ad-examples/youtube/gaming-apps/backbone-one-black-friday-sale-qK-7SONRYrc) — 187.1K views, 21s ## About Backbone Backbone is an American consumer technology company that manufactures mobile gaming controllers and develops companion gaming software. Founded in 2018, the company is best known for its Backbone One controller, which transforms smartphones into handheld gaming consoles compatible with Xbox Remote Play, PlayStation Remote Play, Steam Link, and mobile titles. Backbone sells its products globally through its website and major retail partners. ## Backbone YouTube ads — FAQ ### What does Backbone advertise on YouTube? Backbone advertises mobile gaming controllers and companion software that turn smartphones into handheld gaming consoles. Operated by American company Backbone Labs, Inc., its featured products include the Backbone One controller designed for mobile games and remote play platforms. ### What are Backbone's YouTube ads about? Backbone's YouTube ads highlight the Backbone One PlayStation Edition and Xbox Edition controllers, unboxing demonstrations, Bluetooth connectivity, and reviews. Several video spots feature people using the controller to play titles like Fortnite and Helldivers 2 on mobile phones in public settings. ### What ad formats does Backbone use on YouTube? Backbone primarily relies on vertical, Shorts-style video ads alongside some horizontal formats. Most of these campaigns run as short videos ranging from quick 15-second clips up to one-minute demonstrations. ### In which languages does Backbone advertise on YouTube? Backbone advertises exclusively in English on YouTube for its US-based product campaigns. ### How many YouTube ads does Backbone run? AdSee has indexed 25 YouTube ads from Backbone, with 12.9M views in total, shown in 4 countries. ### Where does Backbone advertise on YouTube? Backbone's YouTube ads in the AdSee library ran most often in the United States, the United Kingdom, Australia and Canada. ### How much does Backbone spend on YouTube ads? AdSee estimates Backbone's YouTube ad spend at $142K – $644K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Backbone. ### What is Backbone's most-viewed YouTube ad? The most-viewed Backbone ad in the AdSee library is “Man plays Fortnite on phone with Backbone controller in store”, with 2.9M views on YouTube. ### Where can I verify Backbone's ads? Backbone's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR11469405977204228097?region=anywhere ## More top Gaming Apps advertisers - #2448 [Paradox Interactive](https://www.adsee.ai/ad-examples/youtube/brands/paradox-interactive) — est. spend $74.1K – $741K, 74 ads - #2620 [Duomo](https://www.adsee.ai/ad-examples/youtube/brands/duomo) — est. spend $26.6K – $664K, 86 ads - #2678 [Marathon](https://www.adsee.ai/ad-examples/youtube/brands/marathon) — est. spend $190K – $642K, 21 ads - #2692 [Plarium](https://www.adsee.ai/ad-examples/youtube/brands/plarium) — est. spend $38.3K – $638K, 30 ads - #2710 [Broken Ranks](https://www.adsee.ai/ad-examples/youtube/brands/broken-ranks) — est. spend $63.3K – $633K, 17 ads - #2777 [Netmarble](https://www.adsee.ai/ad-examples/youtube/brands/netmarble) — est. spend $24.4K – $611K, 60 ads - #2868 [Nexon](https://www.adsee.ai/ad-examples/youtube/brands/nexon) — est. spend $92.9K – $581K, 25 ads - #2939 [Path of Exile 2](https://www.adsee.ai/ad-examples/youtube/brands/path-of-exile-2) — est. spend $22.3K – $557K, 11 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates