--- title: "AXE YouTube Ads: Top Video Commercials & Spend | AdSee" description: "Explore top AXE YouTube video ads across 3 markets with 11.4M views. See commercial examples, performance data, and estimated ad spend ranges." url: "https://www.adsee.ai/ad-examples/youtube/brands/axe" --- # AXE YouTube Ads and Commercial Examples AXE, owned by Unilever, is a global men's grooming brand offering body sprays, antiperspirants, body washes, and hair styling items. Its YouTube advertising spans 17 ads across 3 markets, totaling 11.4M views. Video campaigns prominently showcase products like the Fine Fragrance Collection, featuring themes such as Sweeter Than Sweet, Cherry Fizz, and interactive fragrance workshops. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2893 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/15) - Company: Unilever United States, Inc. - Category: Retail Ecommerce — Men's grooming products - Headquarters: United States - Estimated total YouTube ad spend: $126K – $571K (all-time, estimated range) - Ads indexed: 17 - Total views: 11.4M - Markets: 3 countries the ads ran in ## Most-viewed AXE YouTube ads Top 14 by views, list updated October 2026. 1. [Axe Fine Fragrance Collection - Sweeter Than Sweet](https://www.adsee.ai/ad-examples/youtube/dtc/axe-fine-fragrance-collection-sweeter-than-sweet-uxVx7tQz6uQ) — 3.2M views, 20s 2. [Axe Fine Fragrance Collection — The Power of Biza](https://www.adsee.ai/ad-examples/youtube/dtc/axe-fine-fragrance-collection-the-power-of-biza-rLT_bhSm_NM) — 2.2M views, 30s 3. [AXE - Sweeter Than Sweet Fragrance Collection](https://www.adsee.ai/ad-examples/youtube/dtc/axe-sweeter-than-sweet-fragrance-collection-nRnlpfXdxjk) — 2.1M views, 15s 4. [Axe — Parfum vs. Deo Guessing Game](https://www.adsee.ai/ad-examples/youtube/dtc/axe-parfum-vs-deo-guessing-game-aT2BwOpdi2o) — 1M views, 20s 5. [AXE - Morgenroutine & Fragrance Workshop](https://www.adsee.ai/ad-examples/youtube/dtc/axe-morgenroutine-fragrance-workshop-4jtX_S75hQ8) — 416.8K views, 20s 6. [AXE — Sweeter Als Sweet](https://www.adsee.ai/ad-examples/youtube/dtc/axe-sweeter-als-sweet-VXJ6ShMmurg) — 378K views, 14s 7. [AXE — Cherry Fizz](https://www.adsee.ai/ad-examples/youtube/dtc/axe-cherry-fizz-ulNtP4Cgsa8) — 353.3K views, 20s 8. [AXE - Expectation vs Reality](https://www.adsee.ai/ad-examples/youtube/dtc/axe-expectation-vs-reality-tDulwBnXGTw) — 259.1K views, 9s 9. [Axe — Sweeter Als Sweet](https://www.adsee.ai/ad-examples/youtube/dtc/axe-sweeter-als-sweet-1ea5T5O1nos) — 188.2K views, 8s 10. [Axe — Reise nach Mexiko](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/axe-reise-nach-mexiko-sooKaWaeC64) — 178.6K views, 20s 11. [Axe Cherry Fizz Body Wash - Scent for a Date](https://www.adsee.ai/ad-examples/youtube/dtc/axe-cherry-fizz-body-wash-scent-for-a-date-uLQrJv4FFk0) — 122.7K views, 26s 12. [AXE — Erkenne den Duft Challenge](https://www.adsee.ai/ad-examples/youtube/dtc/axe-erkenne-den-duft-challenge-dindY1DHh94) — 99.9K views, 20s 13. [AXE — Sweeter Als Sweet](https://www.adsee.ai/ad-examples/youtube/dtc/axe-sweeter-als-sweet-a2ktQovjaXk) — 47.2K views, 14s 14. [AXE — Trip to Mexico and Workshop](https://www.adsee.ai/ad-examples/youtube/dtc/axe-trip-to-mexico-and-workshop-8KcBY-eP3jo) — 30.2K views, 20s ## About AXE AXE is a global brand of men's grooming products, including body sprays, antiperspirants, body washes, and hair styling items. Originally launched in France in 1983, the brand is owned by consumer goods multinational Unilever and distributed in over 90 countries, often marketed under the Lynx name in markets such as the UK and Australia. The domain axe.com serves as the official product and brand portal for consumers in the United States. ## AXE YouTube ads — FAQ ### What does AXE advertise on YouTube? AXE advertises men's grooming products, including body sprays, body washes, antiperspirants, and hair styling items. Owned by Unilever United States, Inc., the brand uses YouTube to feature its personal care and fragrance lines. ### What are AXE's YouTube ads about? AXE's YouTube ads prominently feature the Fine Fragrance Collection, highlighting scents such as Cherry Fizz and themes like Sweeter Than Sweet. Campaigns also include morning routine features, fragrance workshops, and game-style formats like perfume versus deodorant guessing challenges. ### What ad formats does AXE use on YouTube? AXE primarily relies on vertical, Shorts-style video ads alongside some horizontal spots. Most of these advertisements are short, typically running between 16 and 30 seconds. ### In which languages does AXE advertise on YouTube? AXE advertises on YouTube predominantly in German, with a smaller portion of its ads presented in English. ### How many YouTube ads does AXE run? AdSee has indexed 17 YouTube ads from AXE, with 11.4M views in total, shown in 3 countries. ### Where does AXE advertise on YouTube? AXE's YouTube ads in the AdSee library ran most often in Germany, Switzerland and the United States. ### How much does AXE spend on YouTube ads? AdSee estimates AXE's YouTube ad spend at $126K – $571K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by AXE. ### What is AXE's most-viewed YouTube ad? The most-viewed AXE ad in the AdSee library is “Axe Fine Fragrance Collection - Sweeter Than Sweet”, with 3.3M views on YouTube. ## More top Retail Ecommerce advertisers - #2877 [220.lv](https://www.adsee.ai/ad-examples/youtube/brands/220-lv) — est. spend $231K – $577K, 120 ads - #2884 [valyrastore](https://www.adsee.ai/ad-examples/youtube/brands/valyrastore) — est. spend $68.8K – $573K, 11 ads - #2889 [Vinted](https://www.adsee.ai/ad-examples/youtube/brands/vinted-16) — est. spend $254K – $572K, 48 ads - #2890 [Villarreal Muebles](https://www.adsee.ai/ad-examples/youtube/brands/villarreal-muebles) — est. spend $34.3K – $572K, 20 ads - #2891 [PUMA Golf](https://www.adsee.ai/ad-examples/youtube/brands/puma-golf) — est. spend $126K – $572K, 31 ads - #2892 [Njuškalo](https://www.adsee.ai/ad-examples/youtube/brands/nju-kalo) — est. spend $63.5K – $571K, 31 ads - #2898 [Móveis Simonetti](https://www.adsee.ai/ad-examples/youtube/brands/m-veis-simonetti) — est. spend $22.8K – $570K, 17 ads - #2908 [Pfister](https://www.adsee.ai/ad-examples/youtube/brands/pfister) — est. spend $48.6K – $567K, 70 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates