--- title: "AXA YouTube Ads: 40+ Video Ad Examples | AdSee" description: "Explore top AXA YouTube video ads with 200M total views in Germany. Discover performance metrics, ad formats, and estimated spend ranges." url: "https://www.adsee.ai/ad-examples/youtube/brands/axa" --- # AXA YouTube Ads: Commercials and Video Examples AXA Germany provides property, casualty, health, and life insurance products alongside pension and financial services. Its video advertising in Germany spans 40+ ads and 200M views, focusing on household and vehicle protection, investments, and themes like living flexibly and protecting what matters. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #515 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/3) - Company: AXA Konzern AG - Category: Insurance — Insurance services - Headquarters: Germany - Estimated total YouTube ad spend: $2.2M – $5.4M (all-time, estimated range) - Ads indexed: 41 - Total views: 200M - Markets: 1 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR09363015579859943425?region=anywhere ## Most-viewed AXA YouTube ads Top 20 by views, list updated October 2026. 1. [AXA — Insurance for All Generations](https://www.adsee.ai/ad-examples/youtube/insurance/axa-insurance-for-all-generations-PrIZmQYrF9w) — 52.6M views, 20s 2. [AXA — Hausratversicherung](https://www.adsee.ai/ad-examples/youtube/insurance/axa-hausratversicherung-OWKG0wF7FSM) — 25.8M views, 15s 3. [AXA — Kfz-Versicherung: Lebe, wie du willst.](https://www.adsee.ai/ad-examples/youtube/insurance/axa-kfz-versicherung-lebe-wie-du-willst-BY_-S9mw1mU) — 22.1M views, 15s 4. [AXA — Live how you want, protect what matters](https://www.adsee.ai/ad-examples/youtube/insurance/axa-live-how-you-want-protect-what-matters-gwiuskJrY2s) — 19.1M views, 15s 5. [AXA — Insurance for All Generations](https://www.adsee.ai/ad-examples/youtube/insurance/axa-insurance-for-all-generations-an0LsClzkNw) — 13.1M views, 20s 6. [AXA — Geldanlage](https://www.adsee.ai/ad-examples/youtube/insurance/axa-geldanlage-OKW7bNuHom4) — 12.4M views, 6s 7. [AXA — Live how you want, protect what matters](https://www.adsee.ai/ad-examples/youtube/insurance/axa-live-how-you-want-protect-what-matters-sBoPC0BwYjg) — 10.7M views, 15s 8. [AXA — Stay Flexible](https://www.adsee.ai/ad-examples/youtube/insurance/axa-stay-flexible-W-IEECHUUH0) — 8.8M views, 20s 9. [AXA – Lebe, wie du willst.](https://www.adsee.ai/ad-examples/youtube/insurance/axa-lebe-wie-du-willst-pAaLEiRc4k0) — 8.5M views, 15s 10. [AXA — Know You Can](https://www.adsee.ai/ad-examples/youtube/insurance/axa-know-you-can-Z0aUAMYSkUY) — 3.6M views, 30s 11. [AXA Kfz-Versicherung: Passiert. AXA regelt.](https://www.adsee.ai/ad-examples/youtube/insurance/axa-kfz-versicherung-passiert-axa-regelt-o1T8Aw3NoLY) — 3.1M views, 6s 12. [AXA — Live as you wish, protect what matters](https://www.adsee.ai/ad-examples/youtube/insurance/axa-live-as-you-wish-protect-what-matters-IUh8t3-0BVQ) — 2.6M views, 15s 13. [AXA — Work at AXA](https://www.adsee.ai/ad-examples/youtube/insurance/axa-work-at-axa-dPhousmHIDo) — 2.5M views, 20s 14. [AXA — Know You Can](https://www.adsee.ai/ad-examples/youtube/insurance/axa-know-you-can-rImsPpIk2NI) — 2.4M views, 20s 15. [AXA — Live as you wish, protect what matters](https://www.adsee.ai/ad-examples/youtube/insurance/axa-live-as-you-wish-protect-what-matters-qyN9CLvbZIE) — 1.7M views, 20s 16. [Staatliche Förderung für Altersvorsorge erklärt](https://www.adsee.ai/ad-examples/youtube/fintech/staatliche-f-rderung-f-r-altersvorsorge-erkl-rt-L8x4PzrS_mE) — 1.1M views, 60s 17. [Renteninfo: Was die Zahlen wirklich bedeuten](https://www.adsee.ai/ad-examples/youtube/insurance/renteninfo-was-die-zahlen-wirklich-bedeuten-07xd7OKOruE) — 1M views, 88s 18. [AXA — Spannende Jobs gibt's bei AXA!](https://www.adsee.ai/ad-examples/youtube/insurance/axa-spannende-jobs-gibt-s-bei-axa-gimNCgv11QE) — 901K views, 30s 19. [AXA - Kfz-Versicherung](https://www.adsee.ai/ad-examples/youtube/insurance/axa-kfz-versicherung-sLCIHCl60RE) — 834.1K views, 15s 20. [AXA — Mein Cheat Code gegen Altersarmut?](https://www.adsee.ai/ad-examples/youtube/insurance/axa-mein-cheat-code-gegen-altersarmut-9elsuXNkCgg) — 781.2K views, 17s ## About AXA AXA Germany (AXA Konzern AG) is the primary German operating subsidiary of the French multinational insurance group AXA. Headquartered in Cologne, the company provides private and corporate clients in Germany with property, casualty, health, and life insurance products, alongside pension and financial services. It serves around eight million customers across the German market. ## AXA YouTube ads — FAQ ### What does AXA advertise on YouTube? AXA Germany advertises a wide range of insurance and financial services for private and corporate clients. Its offerings include property, casualty, health, and life insurance, as well as pension and investment products. ### What are AXA's YouTube ads about? AXA's YouTube ads focus on household and motor vehicle insurance, financial investments, and flexible coverage. Recurring messages center on living life freely, protecting what matters, and offering insurance solutions across generations. ### What ad formats does AXA use on YouTube? AXA relies mostly on horizontal video ads, alongside a smaller share of vertical Shorts-style spots. Most of the video campaigns consist of short commercials up to 15 seconds, followed by 16- to 30-second spots and occasional longer formats. ### In which languages does AXA advertise on YouTube? AXA advertises exclusively in German on YouTube, targeting consumers and businesses in the German market. ### How many YouTube ads does AXA run? AdSee has indexed 41 YouTube ads from AXA, with 200M views in total, shown in 1 country. ### Where does AXA advertise on YouTube? AXA's YouTube ads in the AdSee library ran most often in Germany. ### How much does AXA spend on YouTube ads? AdSee estimates AXA's YouTube ad spend at $2.2M – $5.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by AXA. ### What is AXA's most-viewed YouTube ad? The most-viewed AXA ad in the AdSee library is “AXA — Insurance for All Generations”, with 52.6M views on YouTube. ### Where can I verify AXA's ads? AXA's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR09363015579859943425?region=anywhere ## More top Insurance advertisers - #323 [Bupa](https://www.adsee.ai/ad-examples/youtube/brands/bupa) — est. spend $3.4M – $9.0M, 71 ads - #352 [CarSavings.io](https://www.adsee.ai/ad-examples/youtube/brands/carsavings-io) — est. spend $3.3M – $8.3M, 79 ads - #381 [Youi](https://www.adsee.ai/ad-examples/youtube/brands/youi) — est. spend $2.8M – $7.6M, 120 ads - #394 [Root](https://www.adsee.ai/ad-examples/youtube/brands/root) — est. spend $2.9M – $7.3M, 12 ads - #469 [Covered California](https://www.adsee.ai/ad-examples/youtube/brands/covered-california) — est. spend $1.3M – $6.0M, 36 ads - #582 [BARMER](https://www.adsee.ai/ad-examples/youtube/brands/barmer) — est. spend $1.9M – $4.6M, 103 ads - #610 [Prudential](https://www.adsee.ai/ad-examples/youtube/brands/prudential) — est. spend $1.8M – $4.4M, 33 ads - #611 [Go.Compare](https://www.adsee.ai/ad-examples/youtube/brands/go-compare) — est. spend $1.8M – $4.4M, 18 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates