--- title: "Aviva YouTube Ads: 30+ Video Ad Examples | AdSee" description: "Explore 30+ Aviva YouTube video ads with 87.8M total views across 10 markets. See top commercials, performance metrics, and estimated ad spend ranges." url: "https://www.adsee.ai/ad-examples/youtube/brands/aviva" --- # Aviva YouTube Ads and Video Campaigns Aviva is a UK financial services provider offering life, health, and car insurance alongside pensions and investments. Across 10 markets, its YouTube advertising has generated 87.8M views across 30+ ads. The video campaigns focus heavily on car insurance solutions, life cover, and wealth products like pensions and SIPPs. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #893 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/5) - Company: Aviva plc - Category: Insurance — Insurance and financial services - Headquarters: United Kingdom - Estimated total YouTube ad spend: $439K – $2.8M (all-time, estimated range) - Ads indexed: 31 - Total views: 87.8M - Markets: 10 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR00940497112250974209?region=anywhere ## Most-viewed Aviva YouTube ads Top 20 by views, list updated October 2026. 1. [Aviva Wealth — Pensions](https://www.adsee.ai/ad-examples/youtube/fintech/aviva-wealth-pensions-Apf0sYUXjYw) — 15.5M views, 20s 2. [Aviva Car Insurance - Accidents Happen](https://www.adsee.ai/ad-examples/youtube/insurance/aviva-car-insurance-accidents-happen-iIMtaCzDpGo) — 13.9M views, 15s 3. [Aviva Car Insurance - Electric Car Roadside Assistance](https://www.adsee.ai/ad-examples/youtube/insurance/aviva-car-insurance-electric-car-roadside-assistance-CiEmtW8atl8) — 11.1M views, 15s 4. [Insurance for undrivable cars](https://www.adsee.ai/ad-examples/youtube/insurance/insurance-for-undrivable-cars-6hL5fQXJSa8) — 9M views, 9s 5. [Aviva — Car Insurance Claims](https://www.adsee.ai/ad-examples/youtube/insurance/aviva-car-insurance-claims-UmMxVLICSfI) — 6.1M views, 15s 6. [Aviva Car Insurance — Onward Travel](https://www.adsee.ai/ad-examples/youtube/insurance/aviva-car-insurance-onward-travel-0azdpYaOVks) — 6.1M views, 15s 7. [Aviva — Car Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/aviva-car-insurance-qxOLfj2hz2g) — 6M views, 15s 8. [Aviva — Transfer into an Aviva SIPP](https://www.adsee.ai/ad-examples/youtube/fintech/aviva-transfer-into-an-aviva-sipp--zdva7VnBlY) — 5.8M views, 25s 9. [AVIVA - Life insurance](https://www.adsee.ai/ad-examples/youtube/insurance/aviva-life-insurance-u3VyEjpF2sU) — 3.5M views, 6s 10. [AVIVA - Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/aviva-life-insurance-ElrZq4P5CVs) — 3.3M views, 6s 11. [Aviva - Electric Car Roadside Assistance](https://www.adsee.ai/ad-examples/youtube/insurance/aviva-electric-car-roadside-assistance-17ludxoLN0I) — 3.2M views, 15s 12. [Aviva - Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/aviva-life-insurance-a1w4zFytYy4) — 2.1M views, 6s 13. [Aviva — Making health insurance click](https://www.adsee.ai/ad-examples/youtube/insurance/aviva-making-health-insurance-click-n-hOHzdBpJA) — 725.5K views, 15s 14. [Aviva — Health Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/aviva-health-insurance-GuTREqLY8PA) — 362.5K views, 15s 15. [Aviva Home Insurance - Protecting Homes for Over 325 Years](https://www.adsee.ai/ad-examples/youtube/insurance/aviva-home-insurance-protecting-homes-for-over-325-years-QQxtFL0pccQ) — 350.1K views, 10s 16. [Aviva - Car Insurance Support](https://www.adsee.ai/ad-examples/youtube/insurance/aviva-car-insurance-support-xytEKg34HTk) — 284.2K views, 15s 17. [Aviva - Car Insurance Claims](https://www.adsee.ai/ad-examples/youtube/insurance/aviva-car-insurance-claims-yACHlZ2jS40) — 277.2K views, 12s 18. [Aviva Car Insurance — We're with you every step of the way](https://www.adsee.ai/ad-examples/youtube/insurance/aviva-car-insurance-we-re-with-you-every-step-of-the-way-RvqTPDr8LlM) — 271.4K views, 15s 19. [Aviva — Accidental Damage Cover](https://www.adsee.ai/ad-examples/youtube/insurance/aviva-accidental-damage-cover-pht1IDk4-LY) — 238.5K views, 16s 20. [Aviva — Life's better with a plan](https://www.adsee.ai/ad-examples/youtube/insurance/aviva-life-s-better-with-a-plan-QcTkdd5f0Vk) — 234.1K views, 12s ## About Aviva Aviva is a major UK financial services provider offering life, health, and general insurance as well as savings, investments, and pension products to personal and business clients across the United Kingdom. Headquartered in London, the company traces its history back to 1696 through predecessor firms like Norwich Union and Commercial Union. The site serves as the primary UK consumer portal for parent company Aviva plc, a FTSE 100 constituent with operations in the UK, Ireland, and Canada. ## Aviva YouTube ads — FAQ ### What does Aviva advertise on YouTube? Aviva is a UK-based financial services provider that advertises insurance and financial products on YouTube. Its promotions focus on life, health, and general insurance alongside pensions, savings, and investment offerings. ### What are Aviva's YouTube ads about? Aviva's YouTube ads focus prominently on car insurance, highlighting features like claims handling, roadside assistance for electric cars, and onward travel. Other video campaigns promote pensions, Aviva SIPP transfers, and life insurance. ### What ad formats does Aviva use on YouTube? Aviva relies primarily on horizontal video formats, with a smaller portion of vertical Shorts-style videos. Most of its advertisements are short spots running up to 15 seconds, alongside some 16 to 30-second clips. ### In which languages does Aviva advertise on YouTube? Aviva advertises exclusively in English on YouTube, catering to audiences for its UK financial and insurance services. ### How many YouTube ads does Aviva run? AdSee has indexed 31 YouTube ads from Aviva, with 87.8M views in total, shown in 10 countries. ### Where does Aviva advertise on YouTube? Aviva's YouTube ads in the AdSee library ran most often in the United Kingdom, Pakistan, Tanzania, Myanmar and the United Arab Emirates. In total they were shown in 10 countries. ### How much does Aviva spend on YouTube ads? AdSee estimates Aviva's YouTube ad spend at $439K – $2.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Aviva. ### What is Aviva's most-viewed YouTube ad? The most-viewed Aviva ad in the AdSee library is “Aviva Wealth — Pensions”, with 15.6M views on YouTube. ### Where can I verify Aviva's ads? Aviva's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR00940497112250974209?region=anywhere ## More top Insurance advertisers - #775 [MidasRates](https://www.adsee.ai/ad-examples/youtube/brands/midasrates) — est. spend $1.3M – $3.3M, 100 ads - #795 [Healthcare Providers Service Organization](https://www.adsee.ai/ad-examples/youtube/brands/healthcare-providers-service-organization) — est. spend $1.3M – $3.2M, 8 ads - #830 [Insubuy](https://www.adsee.ai/ad-examples/youtube/brands/insubuy) — est. spend $493K – $3.1M, 49 ads - #859 [BBVA Seguros México](https://www.adsee.ai/ad-examples/youtube/brands/bbva-seguros-m-xico) — est. spend $1.3M – $2.9M, 43 ads - #890 [ERGO](https://www.adsee.ai/ad-examples/youtube/brands/ergo) — est. spend $1.1M – $2.8M, 45 ads - #936 [UnitedHealthcare](https://www.adsee.ai/ad-examples/youtube/brands/unitedhealthcare) — est. spend $1.1M – $2.7M, 26 ads - #966 [Lesfurets](https://www.adsee.ai/ad-examples/youtube/brands/lesfurets) — est. spend $756K – $2.6M, 15 ads - #994 [Chubb](https://www.adsee.ai/ad-examples/youtube/brands/chubb) — est. spend $175K – $2.5M, 34 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates