---
title: "American Express YouTube Ads: Top Video Commercials | AdSee"
description: "Explore top American Express YouTube video ads, view counts, 12 markets, and estimated spend. Analyze top campaigns for Platinum and Gold cards."
url: "https://www.adsee.ai/ad-examples/youtube/brands/american-express-2"
---

# American Express YouTube ads and video campaigns

American Express Switzerland provides personal, business, and corporate credit cards along with rewards programs and payment services. Across 12 markets, its YouTube advertising has gathered 29.3M views across 20+ ads, with video campaigns highlighting products like the Platinum and Gold cards, member rewards, and exclusive travel benefits.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #1965 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/10)
- Company: Swisscard AECS GmbH
- Category: Fintech — Credit card financial services
- Headquarters: Switzerland
- Estimated total YouTube ad spend: $117K – $1.0M (all-time, estimated range)
- Ads indexed: 20
- Total views: 29.3M
- Markets: 12 countries the ads ran in

## Most-viewed American Express YouTube ads

Top 20 by views, list updated October 2026.

1. [American Express Platinum – Zuhause kann warten](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/american-express-platinum-zuhause-kann-warten-CpK9GnecZcw) — 9.3M views, 25s
2. [American Express Platinum — Exclusive Benefits](https://www.adsee.ai/ad-examples/youtube/fintech/american-express-platinum-exclusive-benefits-Lr2joM1kJw0) — 6.4M views, 28s
3. [American Express — Powerful Backing](https://www.adsee.ai/ad-examples/youtube/fintech/american-express-powerful-backing-ThOkhHT0opw) — 2.3M views, 26s
4. [Amex Gold im Rose Gold Design](https://www.adsee.ai/ad-examples/youtube/fintech/amex-gold-im-rose-gold-design-Mvh65jCswxs) — 1.9M views, 12s
5. [American Express Gold — Die neue Amex Gold. Da, wo Du bist.](https://www.adsee.ai/ad-examples/youtube/fintech/american-express-gold-die-neue-amex-gold-da-wo-du-bist-QWTEDiFac0w) — 1.9M views, 30s
6. [Amex Gold im Rose Gold Design](https://www.adsee.ai/ad-examples/youtube/fintech/amex-gold-im-rose-gold-design-_XN8z0oCgSU) — 1.2M views, 12s
7. [American Express - 40,000 Points for New Horizons](https://www.adsee.ai/ad-examples/youtube/fintech/american-express-40-000-points-for-new-horizons-B1Wsr3fQB6Y) — 1M views, 15s
8. [American Express Platinum — Zuhause kann warten.](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/american-express-platinum-zuhause-kann-warten-THNDPVSrOHs) — 1M views, 30s
9. [American Express Platinum - Wer sie hat, weiss warum.](https://www.adsee.ai/ad-examples/youtube/fintech/american-express-platinum-wer-sie-hat-weiss-warum-LXerXvJy6vU) — 895.6K views, 10s
10. [American Express & Swiss Deluxe Hotels - Win a Hotel Voucher](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/american-express-swiss-deluxe-hotels-win-a-hotel-voucher-mwioaoOBxcI) — 884.2K views, 15s
11. [American Express Platinum — Airport Lounge Access](https://www.adsee.ai/ad-examples/youtube/fintech/american-express-platinum-airport-lounge-access-ZwMVg-1DLMY) — 601.8K views, 30s
12. [American Express x Samsung: Gewinne mit Amex und Samsung](https://www.adsee.ai/ad-examples/youtube/fintech/american-express-x-samsung-gewinne-mit-amex-und-samsung-vYeRTzoUsMc) — 499.9K views, 10s
13. [American Express — Powerful Backing](https://www.adsee.ai/ad-examples/youtube/fintech/american-express-powerful-backing-7woos2DwddQ) — 316.5K views, 10s
14. [American Express — Powerful Backing](https://www.adsee.ai/ad-examples/youtube/fintech/american-express-powerful-backing-nUaQ7qmqsEY) — 222.9K views, 30s
15. [Amex Gold im Rose Gold Design](https://www.adsee.ai/ad-examples/youtube/fintech/amex-gold-im-rose-gold-design-f99DXhUSsM0) — 159.8K views, 12s
16. [American Express Platinum — Luxury Hotel Benefits](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/american-express-platinum-luxury-hotel-benefits-Z-AT0-PJ87c) — 76.4K views, 20s
17. [Amex Gold — Gold ist, wo Dein Glück ist.](https://www.adsee.ai/ad-examples/youtube/fintech/amex-gold-gold-ist-wo-dein-gl-ck-ist-9TUKEK84d8c) — 74.5K views, 15s
18. [American Express — Zuhause kann warten](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/american-express-zuhause-kann-warten-Ac-DktDrPPA) — 52.5K views, 10s
19. [American Express — Airport Lounge Access](https://www.adsee.ai/ad-examples/youtube/fintech/american-express-airport-lounge-access-WjXxYDJuE8M) — 42.8K views, 10s
20. [American Express x Samsung Giveaway](https://www.adsee.ai/ad-examples/youtube/fintech/american-express-x-samsung-giveaway-tAcf1us4qT0) — 30.2K views, 10s

## About American Express

American Express Switzerland provides personal, business, and corporate credit cards, rewards programs, and payment processing services to consumers and merchants in Switzerland. Card issuing and merchant acceptance services for the brand in the Swiss market are operated by Swisscard AECS GmbH. Parent company American Express Company is a major multinational financial services corporation founded in 1850.

## American Express YouTube ads — FAQ

### What is American Express Switzerland?

American Express Switzerland provides personal, business, and corporate credit cards, rewards programs, and payment processing services. In the Swiss market, card issuing and merchant acceptance services for the financial services brand are operated by Swisscard AECS GmbH.

### What are American Express's YouTube ads about?

American Express video ads highlight specific credit card products, such as the Platinum card and the Gold card in rose gold design. Recurring themes focus on exclusive card benefits, points offers, and promotions with hospitality partners.

### What video formats does American Express use for YouTube ads?

American Express relies heavily on standard horizontal video ads, alongside a smaller share of vertical formats. The ads are short, consisting primarily of 15-second spots and videos lasting between 16 and 30 seconds.

### In which languages does American Express advertise on YouTube?

American Express runs YouTube ads primarily in German, with a smaller portion presented in English, serving its audience in Switzerland.

### How many YouTube ads does American Express run?

AdSee has indexed 20 YouTube ads from American Express, with 29.3M views in total, shown in 12 countries.

### Where does American Express advertise on YouTube?

American Express's YouTube ads in the AdSee library ran most often in Switzerland, Austria, Germany, France and Italy. In total they were shown in 12 countries.

### How much does American Express spend on YouTube ads?

AdSee estimates American Express's YouTube ad spend at $117K – $1.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by American Express.

### What is American Express's most-viewed YouTube ad?

The most-viewed American Express ad in the AdSee library is “American Express Platinum – Zuhause kann warten”, with 9.4M views on YouTube.

## More top Fintech advertisers

- #1894 [Kashable](https://www.adsee.ai/ad-examples/youtube/brands/kashable) — est. spend $435K – $1.1M, 137 ads
- #1909 [Svea Bank](https://www.adsee.ai/ad-examples/youtube/brands/svea-bank) — est. spend $244K – $1.1M, 49 ads
- #1929 [Sicoob](https://www.adsee.ai/ad-examples/youtube/brands/sicoob) — est. spend $350K – $1.1M, 88 ads
- #1947 [Hnry](https://www.adsee.ai/ad-examples/youtube/brands/hnry-2) — est. spend $286K – $1.0M, 62 ads
- #1972 [Hnry](https://www.adsee.ai/ad-examples/youtube/brands/hnry) — est. spend $281K – $1.0M, 49 ads
- #1983 [1Voucher](https://www.adsee.ai/ad-examples/youtube/brands/1voucher) — est. spend $20.2K – $1.0M, 22 ads
- #2022 [JG Wentworth](https://www.adsee.ai/ad-examples/youtube/brands/jg-wentworth) — est. spend $393K – $983K, 26 ads
- #2046 [Volksbank](https://www.adsee.ai/ad-examples/youtube/brands/volksbank) — est. spend $369K – $968K, 24 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates
