--- title: "Action YouTube Ads: Video Campaigns & Ad Spend | AdSee" description: "Explore Action YouTube video ads across 11 markets with 29.1M views. Browse top recruitment campaigns, view performance data, and track estimated spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/action-2" --- # Action YouTube Ads and Video Campaigns Action is a European non-food discount retail chain offering budget-friendly consumer goods. Operating across 11 markets with 29.1M views across 15 ads, its YouTube video advertising heavily emphasizes career opportunities, recruitment, and team growth across its store network. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1977 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/10) - Company: Action Holding B.V. - Category: Retail Ecommerce — Non-food discount retailer - Headquarters: Netherlands - Estimated total YouTube ad spend: $87.3K – $1.0M (all-time, estimated range) - Ads indexed: 15 - Total views: 29.1M - Markets: 11 countries the ads ran in ## Most-viewed Action YouTube ads Top 15 by views, list updated October 2026. 1. [Action - Work with us and be surprised!](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/action-work-with-us-and-be-surprised-q7TEwe_--ko) — 5.9M views, 15s 2. [Action — Careers](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/action-careers-qPoPzDD19kQ) — 5.4M views, 15s 3. [Action — Work with us](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/action-work-with-us-Vaetap_H8jo) — 5.2M views, 15s 4. [Action — Werken bij Action laat je verrassen](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/action-werken-bij-action-laat-je-verrassen-sT7gknk8YEk) — 3.8M views, 15s 5. [Action - Join Our Team](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/action-join-our-team-yUeCHWBV0ko) — 3.1M views, 15s 6. [Action — Join Our Growing Team](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/action-join-our-growing-team-p8QUpR3xrCw) — 3M views, 15s 7. [Action — Join Our Team](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/action-join-our-team-zy8bLoMDS6E) — 2.5M views, 15s 8. [Action — Join our team and grow professionally](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/action-join-our-team-and-grow-professionally-KJgLSfJdTuY) — 1.2M views, 15s 9. [Action — Lavora in Action](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/action-lavora-in-action-S8sYDHPa5tU) — 1.2M views, 15s 10. [Action - Lavora in Action, lasciati sorprendere](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/action-lavora-in-action-lasciati-sorprendere-yG0RboSvuAQ) — 1.2M views, 15s 11. [Action — Lavora in Action](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/action-lavora-in-action-e0_TW40-l4w) — 1.2M views, 15s 12. [Action — Join Our Team](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/action-join-our-team-4mdaXlXAqys) — 1.1M views, 15s 13. [Action — Join Our Team](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/action-join-our-team-5XJTU1x1byM) — 1M views, 15s 14. [Action - Start Your Adventure and Be Surprised](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/action-start-your-adventure-and-be-surprised-u4NI6IvIbzg) — 1M views, 15s 15. [Action — Work and Experience Surprise](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/action-work-and-experience-surprise-Kt3iWazxF3w) — 605.2K views, 15s ## About Action Action is a European non-food discount retail chain offering a broad and continuously changing selection of budget-friendly consumer goods. Founded in 1993 in the Netherlands, the company operates thousands of stores across Europe and is majority-owned by private equity firm 3i Group. The domain action.jobs serves as Action's official recruitment portal across its European markets. ## Action YouTube ads — FAQ ### What is Action? Action is a European non-food discount retail chain founded in the Netherlands that offers budget-friendly consumer goods. The company operates thousands of stores across Europe and uses action.jobs as its recruitment portal. ### What are Action's YouTube ads about? Action's YouTube ads focus on recruitment, careers, and job opportunities. Recurring themes encourage viewers to join the team, work with the company, and grow professionally. ### What formats does Action use for its YouTube ads? Action primarily uses horizontal video ads alongside some vertical Shorts-style spots. Its video advertisements typically run as short spots lasting up to 15 seconds. ### In which languages does Action advertise on YouTube? Action advertises on YouTube in French, German, and Italian to reach prospective employees across European markets. ### How many YouTube ads does Action run? AdSee has indexed 15 YouTube ads from Action, with 29.1M views in total, shown in 11 countries. ### Where does Action advertise on YouTube? Action's YouTube ads in the AdSee library ran most often in Germany, France, Switzerland, Belgium and Italy. In total they were shown in 11 countries. ### How much does Action spend on YouTube ads? AdSee estimates Action's YouTube ad spend at $87.3K – $1.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Action. ### What is Action's most-viewed YouTube ad? The most-viewed Action ad in the AdSee library is “Action - Work with us and be surprised!”, with 6.0M views on YouTube. ## More top Retail Ecommerce advertisers - #1966 [Gadnic](https://www.adsee.ai/ad-examples/youtube/brands/gadnic) — est. spend $293K – $1.0M, 84 ads - #1971 [Vileda](https://www.adsee.ai/ad-examples/youtube/brands/vileda) — est. spend $416K – $1.0M, 31 ads - #1976 [Dyson](https://www.adsee.ai/ad-examples/youtube/brands/dyson-7) — est. spend $189K – $1.0M, 23 ads - #1978 [Decathlon](https://www.adsee.ai/ad-examples/youtube/brands/decathlon-4) — est. spend $40.7K – $1.0M, 180 ads - #1979 [JYSK](https://www.adsee.ai/ad-examples/youtube/brands/jysk-19) — est. spend $413K – $1.0M, 33 ads - #1982 [SFD](https://www.adsee.ai/ad-examples/youtube/brands/sfd) — est. spend $86.8K – $1.0M, 28 ads - #1986 [Thomann](https://www.adsee.ai/ad-examples/youtube/brands/thomann) — est. spend $86.6K – $1.0M, 38 ads - #1988 [Krëfel](https://www.adsee.ai/ad-examples/youtube/brands/kr-fel) — est. spend $411K – $1.0M, 63 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates