--- title: "988 Suicide & Crisis Lifeline YouTube Ads | AdSee" description: "Browse 988 Suicide & Crisis Lifeline YouTube video ads with view counts and estimated spend. Explore messaging and campaign creatives across the US." url: "https://www.adsee.ai/ad-examples/youtube/brands/988-suicide-crisis-lifeline" --- # 988 Suicide & Crisis Lifeline YouTube Ads and Commercials The 988 Suicide & Crisis Lifeline provides free, confidential 24/7 support across the United States for people facing suicidal crisis or emotional distress. Its YouTube ads, reaching 14.2M views across 30+ ads in the United States, focus on real caller feedback, stories of hope, and reminding viewers that support is available. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2502 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/13) - Company: The Mental Health Association of New York City, Inc. - Category: Nonprofit Political — Mental health crisis helpline - Headquarters: United States - Estimated total YouTube ad spend: $284K – $709K (all-time, estimated range) - Ads indexed: 31 - Total views: 14.2M - Markets: 1 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR01250270992819814401?region=anywhere ## Most-viewed 988 Suicide & Crisis Lifeline YouTube ads Top 20 by views, list updated October 2026. 1. [988 Suicide & Crisis Lifeline: Support is Available](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/988-suicide-crisis-lifeline-support-is-available-3I2886McoBg) — 3.4M views, 30s 2. [988 Lifeline - You Don't Have to Do This Alone](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/988-lifeline-you-don-t-have-to-do-this-alone-I7PQIaYTJdw) — 1.6M views, 30s 3. [988 Suicide & Crisis Lifeline: Support is Available](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/988-suicide-crisis-lifeline-support-is-available-am9d3hu0Aac) — 1.2M views, 15s 4. [988 Suicide & Crisis Lifeline — Real Caller Feedback](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/988-suicide-crisis-lifeline-real-caller-feedback-LwxQru39fLs) — 978K views, 30s 5. [988 Suicide & Crisis Lifeline: Real Caller Feedback](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/988-suicide-crisis-lifeline-real-caller-feedback-lvfpKG6DT7s) — 711.4K views, 30s 6. [988 Lifeline: You're Not Alone](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/988-lifeline-you-re-not-alone-qacMoE5fQY4) — 664K views, 30s 7. [988 Suicide & Crisis Lifeline: A Real Story of Hope](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/988-suicide-crisis-lifeline-a-real-story-of-hope-VvaFWPyIO6A) — 596K views, 15s 8. [988 Suicide & Crisis Lifeline — Real Caller Feedback](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/988-suicide-crisis-lifeline-real-caller-feedback-CE_cYgo_YuI) — 399.5K views, 30s 9. [Just a lil something to take the edge off](https://www.adsee.ai/ad-examples/youtube/other/just-a-lil-something-to-take-the-edge-off-OnvjprSji7c) — 360.9K views, 11s 10. [988 Suicide & Crisis Lifeline: You Are Not Alone](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/988-suicide-crisis-lifeline-you-are-not-alone-xUuzPZiG3LQ) — 347.5K views, 15s 11. [988 Lifeline — Suicide & Crisis Support](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/988-lifeline-suicide-crisis-support-O0TiW0kmZ5A) — 347K views, 30s 12. [988 Suicide & Crisis Lifeline: Call, Chat, or Text Anytime](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/988-suicide-crisis-lifeline-call-chat-or-text-anytime-H0viM8zy8mk) — 321.2K views, 16s 13. [Mental Health Support: Text 988](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/mental-health-support-text-988-Slj2xql3-ik) — 320.3K views, 11s 14. [988 Lifeline — Suicide and Crisis Prevention](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/988-lifeline-suicide-and-crisis-prevention-9y6m9om7wcg) — 314.9K views, 30s 15. [988 Suicide & Crisis Lifeline - Support Available in Spanish](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/988-suicide-crisis-lifeline-support-available-in-spanish--Y7-W-DX23k) — 273.1K views, 15s 16. [Feeling disconnected? Reach out for support.](https://www.adsee.ai/ad-examples/youtube/healthcare/feeling-disconnected-reach-out-for-support--KNvafqFnQM) — 263.6K views, 21s 17. [988 Suicide & Crisis Lifeline: You Don't Have to Handle It Alone](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/988-suicide-crisis-lifeline-you-don-t-have-to-handle-it-alon-bBCF4cfldRU) — 253.9K views, 15s 18. [988 Suicide & Crisis Lifeline: You Are Not Alone](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/988-suicide-crisis-lifeline-you-are-not-alone-wvBe-bG0vwc) — 249K views, 15s 19. [988 Lifeline: Support for Mental Health Challenges](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/988-lifeline-support-for-mental-health-challenges-3EQ-o3P1cqo) — 227.1K views, 30s 20. [988 Suicide & Crisis Lifeline — You Are Not Alone](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/988-suicide-crisis-lifeline-you-are-not-alone-bt7zWCUH9Y0) — 222.2K views, 15s ## About 988 Suicide & Crisis Lifeline The 988 Suicide & Crisis Lifeline is a national network of local crisis centers in the United States providing free, confidential 24/7 support via call, text, and chat for individuals experiencing suicidal crises or emotional distress. Funded by SAMHSA and administered by Vibrant Emotional Health (legally The Mental Health Association of New York City, Inc.), the service connects users to trained counselors and local resources. Formerly operating as the National Suicide Prevention Lifeline, it transitioned to the 3-digit code 988 in July 2022. ## 988 Suicide & Crisis Lifeline YouTube ads — FAQ ### What is the 988 Suicide & Crisis Lifeline? The 988 Suicide & Crisis Lifeline is a United States national network offering free, confidential 24/7 mental health crisis support via call, text, and chat. Legally administered by The Mental Health Association of New York City, Inc., it connects individuals experiencing emotional distress to trained counselors. ### What are 988 Suicide & Crisis Lifeline's YouTube ads about? YouTube ads for the 988 Suicide & Crisis Lifeline focus on mental health support and suicide prevention. Recurring themes include reminding viewers that support is available, sharing real caller feedback and stories of hope, and reinforcing the message that individuals do not have to be alone in difficult times. ### What ad formats does the 988 Suicide & Crisis Lifeline use on YouTube? The 988 Suicide & Crisis Lifeline relies primarily on horizontal video ads alongside some vertical Shorts-style spots. Its video advertisements are short, split evenly between 15-second spots and videos running 16 to 30 seconds. ### In which languages does 988 Suicide & Crisis Lifeline advertise on YouTube? The 988 Suicide & Crisis Lifeline advertises primarily in English, with a portion of its YouTube campaigns also appearing in Spanish. ### How many YouTube ads does 988 Suicide & Crisis Lifeline run? AdSee has indexed 31 YouTube ads from 988 Suicide & Crisis Lifeline, with 14.2M views in total, shown in 1 country. ### Where does 988 Suicide & Crisis Lifeline advertise on YouTube? 988 Suicide & Crisis Lifeline's YouTube ads in the AdSee library ran most often in the United States. ### How much does 988 Suicide & Crisis Lifeline spend on YouTube ads? AdSee estimates 988 Suicide & Crisis Lifeline's YouTube ad spend at $284K – $709K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by 988 Suicide & Crisis Lifeline. ### What is 988 Suicide & Crisis Lifeline's most-viewed YouTube ad? The most-viewed 988 Suicide & Crisis Lifeline ad in the AdSee library is “988 Suicide & Crisis Lifeline: Support is Available”, with 3.4M views on YouTube. ### Where can I verify 988 Suicide & Crisis Lifeline's ads? 988 Suicide & Crisis Lifeline's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01250270992819814401?region=anywhere ## More top Nonprofit Political advertisers - #2442 [Compassion International](https://www.adsee.ai/ad-examples/youtube/brands/compassion-international) — est. spend $297K – $742K, 16 ads - #2447 [USAFacts](https://www.adsee.ai/ad-examples/youtube/brands/usafacts) — est. spend $29.7K – $741K, 37 ads - #2453 [Recycling Pfand Österreich](https://www.adsee.ai/ad-examples/youtube/brands/recycling-pfand-sterreich) — est. spend $281K – $737K, 23 ads - #2477 [Islamic Relief USA](https://www.adsee.ai/ad-examples/youtube/brands/islamic-relief-usa) — est. spend $289K – $722K, 13 ads - #2534 [I Will Vote](https://www.adsee.ai/ad-examples/youtube/brands/i-will-vote) — est. spend $27.9K – $697K, 69 ads - #2542 [American Bridge 21st Century](https://www.adsee.ai/ad-examples/youtube/brands/american-bridge-21st-century) — est. spend $278K – $694K, 27 ads - #2543 [TEACH.org](https://www.adsee.ai/ad-examples/youtube/brands/teach-org) — est. spend $278K – $694K, 25 ads - #2559 [Service Employees International Union](https://www.adsee.ai/ad-examples/youtube/brands/service-employees-international-union) — est. spend $68.5K – $685K, 14 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates