---
title: "5.11 Tactical YouTube Ads: Video Ad Examples | AdSee"
description: "Explore top 5.11 Tactical YouTube ads with 39.7M views across 12 markets. See estimated ad spend ranges and video creative examples."
url: "https://www.adsee.ai/ad-examples/youtube/brands/5-11-tactical"
---

# 5.11 Tactical YouTube Ads and Commercials

5.11 Tactical produces purpose-built tactical apparel, footwear, uniforms, bags, and outdoor gear. Its YouTube advertising spans 20+ ads across 12 markets with 39.7M views, highlighting product durability in pants, boots, and bags alongside behind-the-scenes looks and motivational brand messaging.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #1205 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/7)
- Company: 5.11, Inc.
- Category: Retail Ecommerce — Tactical apparel and equipment
- Headquarters: United States
- Estimated total YouTube ad spend: $159K – $2.0M (all-time, estimated range)
- Ads indexed: 23
- Total views: 39.7M
- Markets: 12 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR01701248022098214913?region=anywhere

## Most-viewed 5.11 Tactical YouTube ads

Top 20 by views, list updated October 2026.

1. [5.11 — Outdoor Adventure Gear](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/5-11-outdoor-adventure-gear-thyd9Ar_dv8) — 10.9M views, 51s
2. [5.11 Behind the Scenes: 5.11 Shoes](https://www.adsee.ai/ad-examples/youtube/dtc/5-11-behind-the-scenes-5-11-shoes-1C3ifCUGbYA) — 6.2M views, 28s
3. [5.11 Pants - Stylish, Tough, Durable, and Stretchy](https://www.adsee.ai/ad-examples/youtube/dtc/5-11-pants-stylish-tough-durable-and-stretchy-PrQ-5WVvqlw) — 4.4M views, 18s
4. [5.11 Boots - For Every Challenge](https://www.adsee.ai/ad-examples/youtube/dtc/5-11-boots-for-every-challenge-t1CSLzeieaM) — 3.9M views, 15s
5. [5.11 — Always Be Ready](https://www.adsee.ai/ad-examples/youtube/dtc/5-11-always-be-ready-3U7VGGRgWIU) — 3.3M views, 25s
6. [5.11 Behind the Scenes: 5.11 Pants](https://www.adsee.ai/ad-examples/youtube/dtc/5-11-behind-the-scenes-5-11-pants-5K3fe0Z6nYo) — 2.8M views, 29s
7. [5.11 Tactical — Purpose Built, Challenge Possible](https://www.adsee.ai/ad-examples/youtube/dtc/5-11-tactical-purpose-built-challenge-possible-f0B2OIrGCXA) — 2.5M views, 30s
8. [5.11 Behind The Scenes: 5.11 Bags](https://www.adsee.ai/ad-examples/youtube/dtc/5-11-behind-the-scenes-5-11-bags-0BeRRtYv4tY) — 1.1M views, 30s
9. [5.11 — Always Be Ready Motivational Ad](https://www.adsee.ai/ad-examples/youtube/automotive/5-11-always-be-ready-motivational-ad-ZlsWdD8_V3c) — 1M views, 30s
10. [5.11 — Your Mission. Your Rush.](https://www.adsee.ai/ad-examples/youtube/dtc/5-11-your-mission-your-rush-atL9eNHuGJE) — 924.9K views, 48s
11. [5.11 Polos: Style, Comfort, and Performance](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/5-11-polos-style-comfort-and-performance-gaEhQwVitK8) — 717K views, 31s
12. [5.11 — Range Ready with Tim Kennedy](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/5-11-range-ready-with-tim-kennedy-0OWprUjbJkI) — 445.6K views, 83s
13. [Life Ready Tips with Tim Kennedy](https://www.adsee.ai/ad-examples/youtube/dtc/life-ready-tips-with-tim-kennedy-L0rbTVZ5dP8) — 401.1K views, 60s
14. [5.11 — Always Be Ready](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/5-11-always-be-ready-t-l7BmhYOaA) — 369.7K views, 56s
15. [5.11 — Flex Weight Plates](https://www.adsee.ai/ad-examples/youtube/dtc/5-11-flex-weight-plates-rLSmkOGLhHU) — 259.7K views, 34s
16. [5.11 Supercross Seattle Event](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/5-11-supercross-seattle-event-_MOS3PANebU) — 134.1K views, 22s
17. [5.11 — Black Friday Starts Now](https://www.adsee.ai/ad-examples/youtube/dtc/5-11-black-friday-starts-now-MHu5wfTm22s) — 111.9K views, 13s
18. [5.11 A/T Mid Boot Features](https://www.adsee.ai/ad-examples/youtube/dtc/5-11-a-t-mid-boot-features-ylYRDGO1Vkk) — 97.6K views, 37s
19. [5.11 Pants — Black Friday Sale](https://www.adsee.ai/ad-examples/youtube/dtc/5-11-pants-black-friday-sale-RmevW9f-c2Q) — 82.8K views, 16s
20. [5.11 — PT-R Inure Runner](https://www.adsee.ai/ad-examples/youtube/dtc/5-11-pt-r-inure-runner-hn1VuPgCarY) — 77.2K views, 14s

## About 5.11 Tactical

5.11 Tactical is an American clothing and equipment brand specializing in purpose-built tactical apparel, footwear, uniforms, bags, and outdoor gear. Founded as a standalone company in 2003, the brand traces its origins back to durable climbing pants that were later adopted by the FBI Training Academy. Headquartered in Irvine, California, 5.11 Tactical serves military, law enforcement, first responders, and consumers globally through e-commerce, wholesale, and retail stores as a subsidiary of Compass Diversified.

## 5.11 Tactical YouTube ads — FAQ

### What is 5.11 Tactical?

5.11 Tactical is an American brand that sells purpose-built tactical apparel, footwear, uniforms, bags, and outdoor gear. Based in Irvine, California, it caters to military personnel, law enforcement, first responders, and outdoor enthusiasts.

### What are 5.11 Tactical's YouTube ads about?

5.11 Tactical's YouTube ads highlight specific product categories like pants, boots, shoes, and bags, often featuring behind-the-scenes looks. Many ads emphasize brand messages like "Always Be Ready" and "Outdoor Adventure Gear."

### What video formats does 5.11 Tactical use for YouTube ads?

5.11 Tactical primarily uses horizontal video ads alongside a smaller share of vertical videos. Most of its video spots range between 16 and 60 seconds in length.

### In which languages does 5.11 Tactical advertise on YouTube?

5.11 Tactical advertises exclusively in English on YouTube.

### How many YouTube ads does 5.11 Tactical run?

AdSee has indexed 23 YouTube ads from 5.11 Tactical, with 39.7M views in total, shown in 12 countries.

### Where does 5.11 Tactical advertise on YouTube?

5.11 Tactical's YouTube ads in the AdSee library ran most often in the United States, Germany, Italy, Hungary and Sweden. In total they were shown in 12 countries.

### How much does 5.11 Tactical spend on YouTube ads?

AdSee estimates 5.11 Tactical's YouTube ad spend at $159K – $2.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by 5.11 Tactical.

### What is 5.11 Tactical's most-viewed YouTube ad?

The most-viewed 5.11 Tactical ad in the AdSee library is “5.11 — Outdoor Adventure Gear”, with 11.0M views on YouTube.

### Where can I verify 5.11 Tactical's ads?

5.11 Tactical's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01701248022098214913?region=anywhere

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- #1192 [Lumber Liquidators](https://www.adsee.ai/ad-examples/youtube/brands/lumber-liquidators) — est. spend $121K – $2.0M, 26 ads
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- #1206 [McCoy's Building Supply](https://www.adsee.ai/ad-examples/youtube/brands/mccoy-s-building-supply) — est. spend $794K – $2.0M, 26 ads
- #1210 [WorldMercato](https://www.adsee.ai/ad-examples/youtube/brands/worldmercato) — est. spend $237K – $2.0M, 74 ads
- #1216 [GROHE](https://www.adsee.ai/ad-examples/youtube/brands/grohe) — est. spend $306K – $2.0M, 125 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates